Fashion logo design

If you work in fashion, you already know how powerful that one perfect design can be. While that’s true for your clothing and accessories, it’s also true for your brand. Creating the right first impression with your brand can mean the difference between being in and out of style. To build a fashion brand that lasts through the trend cycles, you need to start with a great fashion logo. 

When you’re looking to brand your business, there’s no better way to start than with a little fashion logo design inspiration. Browse logos and labels from apparel brands, boutiques, and big-name stores alike, to see what colors, fonts, and symbols make the cut in this image-focused industry. When you’re ready to create a logo tailored to your fashion business, try our AI-powered logo maker for free!

Make your own fashion logo for free

A logo and color swatch


Enter your business name and select logo styles, colors, and symbols -- it only takes 2 minutes! Our AI-powered logo maker will use your inspiration when generating logo options.

A t-shirt with a logo on it


You’ll be presented with 100s of custom logo mockups based on your preferences. Click your favorites and preview how they look on T-shirts, business cards, and more.

Two logo variations side-by-side


Use our logo editor to perfect your design and make your vision come to life. You can easily change colors, fonts, layouts, and spacing -- no fancy design skills required!

Design a custom logo for free. Only pay if you’re 100% happy!

Fashion logo best practices

Colorful Windows with Trees Indoors


Fashion brands aren’t known for shying away from color. Similarly, fashion logos come in all shades and hues. Coordinate your brand colors with your collections, keep things classic in black and white, or go bold with a pop of color that stands out against your garments. Try to stick with only one or two colors, to ensure your logo doesn’t distract from your designs.

Phone Layout with Logo on Screen


The best fashion logos look just as chic on a clothing label as they do on a billboard. To attain this level of flexibility for your brand, you need to choose the right layout. Minimal, clean layouts look great across a variety of sizes and mediums. However, if you don’t want to limit your layout options, you can always create a couple of variations tailored to different mediums.

Large Letter A on Rusted Background


A typeface can communicate your fashion brand’s sense of style at a glance. Look for fonts that reflect the silhouettes and shapes you work with. For many designer logos, a bold, elegant Sans-Serif font fits the bill, while remaining readable across a variety of different sizes and applications. You’ll also want to consider your competitors here, and whether customers can tell their fonts apart from yours.

Elaborate Ampersand Symbol on Crowded Desk


Like your colors and fonts, your symbols should act as an extension of your fashion designs. Aim for symbols that reflect your taste and resonate with customers who share that taste. On the whole, your symbol, colors, and fonts should all complement each other—to create a fashionable first impression of your brand.

Lightbulb against dark background - logo ideas special features

Special Features

Fashion is always changing, but style is forever. Create a fashion logo that will look stylish from season to season using Looka’s special features. If you want your logo to stand out on small tags, try stacking your logo elements. Stacking your symbol on top of your text or simply stacking your text creates a focal point for your logo. Draw the eye to your logo’s central elements, by framing your name and symbol inside of a container. Whether it’s a classic square container or something more experimental, containers add a sense of harmony to logos. If you’re more after variety than harmony, Looka’s font and color pairs let you vary the look of the letters in your name. With a few of Looka’s special features, you can take your fashion brand from concept to catwalk in no time.

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Use Looka's AI-powered platform to create a logo, design a website, and build a brand you love.