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If you work in fashion, you already know the importance of the perfect fashion logo. Creating the right first impression with your fashion brand can mean the difference between being in and out of style. To build a fashion brand that lasts through the trend cycles, you need to start with a great fashion logo.
When you’re looking to brand your business, there’s no better way to start than with a little fashion logo design inspiration. Browse the best fashion logos and labels from apparel brands, boutiques, and big-name stores alike, to see what colors, fonts, and symbols inspire you in this image-focused industry. When you’re ready to create a logo tailored to your fashion business, try our AI-powered logo maker tool for free! You'll get tons of designer-approved logo templates to customize.
Enter your business name and select logo styles, colors, and symbols -- it only takes 2 minutes! Our AI-powered logo maker will use your inspiration when generating logo options.
You’ll be presented with 100s of custom logo mockups based on your preferences. Click your favorites and preview how they look on T-shirts, business cards, and more.
Use our logo editor to perfect your design and make your vision come to life. You can easily change colors, fonts, layouts, and spacing -- no fancy design skills required!
Good fashion logos embody their brand image and show off the brand's story through color. Coordinate your brand colors with your clothing design elements, keep things classic in black and white, or go bold with a pop of color that stands out against your garments and competition. Try to stick with only one or two logo colors, to ensure your fashion logo doesn’t distract from your designs.
The best fashion logos look just as chic on a clothing line as they do on a billboard. To attain this level of flexibility for your brand, you need to choose the right layout. Minimal, clean layouts look great across a variety of sizes and mediums. However, if you don’t want to limit your layout options, you can always create a couple of variations tailored to different mediums. Think of the Ralph Lauren logo!
A typeface can communicate your fashion brand’s sense of style at a glance. Look for logo fonts that reflect the silhouettes and shapes you work with. For many designer logos, a bold, elegant Sans-Serif font fits the bill, while remaining readable across a variety of different sizes and applications. You’ll also want to consider your competitors here, and whether customers can tell their fonts apart from yours.
Like your colors and fonts, your fashion logo symbols should act as an extension of your fashion designs. Aim for symbols that reflect your taste and resonate with customers who share that taste. On the whole, your symbol, colors, and fonts should all complement each other—to create a fashionable first impression of your brand.
Fashion is always changing, but style is forever. Create a fashion logo design that will look stylish from season to season using Looka’s special features. If you want your logo to stand out on small tags, try stacking your logo elements. Stacking your symbol on top of your text or simply stacking your text creates a focal point for your logo. Draw the eye to your logo’s central elements, by framing your name and symbol inside of a container. Whether it’s a classic square container or something more experimental, containers add a sense of harmony to logos. If you’re more after variety than harmony, Looka’s font and color pairs let you vary the look of the letters in your name. With a few of Looka’s special features, you can take your fashion brand from concept to catwalk in no time.
The fashion industry is competitive. You need a fashion logo design that stands out and makes as much of an impression as your products do. Your logo will appear on everything from accessories to clothing – so it needs to be memorable, unique, and simple.
Designers all over the world use their logo to define their brand personality and vision. A fashion brand needs a logo to build its reputation and trust as a respectable label to customers. Most fashion logos are simple. So play around with Looka’s logo maker to generate logo templates that suit your brand.
Get inspired by designers like Acme Studios or Off-White for modern logo ideas. Look to labels like Hermes and Valentino for a more traditional or luxurious look. A good fashion logo is intentional and deliberate – but simple. It needs to stand out in a design contest but still be fluid.
Focus on a creative and engaging business name that represents your brand image. Then work on logo design elements like shape and layout, fonts and colors. Great logos are simple and unique, so try to do only one thing differently.
Sometimes a unique business name in a modern font is enough!
Fashion logo design is usually black and white, or in one solid color. Since the logo will be on all clothing, it needs to be neutral so it doesn’t clash with trending colors. It also needs to easily be altered as the brand evolves.
You can design your fashion logo in black and white and then have variations of brand colors incorporated on branded marketing materials or store colors. Since color is so critical to logo design, fashion logos like Gucci, Hermes or Valentino have their own signature color that they made their own.
The fashion industry is competitive- so if you’re going to pick a color, make sure its not associated with anything else. Get inspired by color combinations and use our logo maker tool to create the fashion brand of your dreams.
Is your brand modern and edgy? Choose a sans serif font or a unique display font to give off a more contemporary tone. Are you more of a classic brand or use traditional methods of production? aim for a cursive or serif font to add that timeless look.
The typeface should be directly correlated to your clothing style. Use the world of fashion as inspiration and find creativity amongst the form of letters. They speak to your audience directly and show an example of what to expect from your brand.
Designing a fashion logo is easier than you think. Create a moodboard of your industry and brainstorm different logo design ideas with Looka’s logo maker.
You’ll get tons of logo templates to work with until you find the perfect fit for your fashion brand identity.
Play around with shape, fonts, colors and visuals with our AI-powered logo maker tool and start creating your fashion empire.
Use Looka's AI-powered platform to create a logo, design a website, and build a brand you love.