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As you begin building out your film brand’s color palette, think about where you’ll likely be using your logo. Many production companies opt for darker palettes in shades of blue and gray, to avoid startling audiences in otherwise dark theatres. While blues, blacks, and grays might look great on the silver screen, they can be a bit harder to see on things like business cards or posters. To give your film company a bit more flexibility, try creating a few different color variations of your logo.
When it comes to movie logo layouts, you need to think big. Since your logo will likely be appearing on a film screen, you need a layout that will look great at large sizes. Many film studio logos have highly detailed layouts, with numerous features and complex symbols and fonts. Although these layouts look great on the big screen, they can be harder to see at smaller sizes. If you’ll also be using your logo in smaller mediums, try to avoid overly complicated logo layouts that might not scale down well.
Your logo’s fonts should reflect the style and tone of the films you produce. For family-friendly film studios, this might mean more rounded, childlike fonts. For an art-house production company, architectural, abstract fonts will be more appropriate. Whatever font fits your films, be sure to test for readability using Looka’s mockups feature. If your chosen font is unreadable on anything smaller than a movie screen, you might need to consider something simpler for your film logo.
Symbols can communicate the story of your brand at a glance. So, as you begin exploring movie symbols for your logo, look for something that reflects your filmography—whether thematically or visually. Since you’ll have a larger area to work with, film logos can incorporate more detailed symbols than many other industries. After you’ve selected a symbol, make sure it matches the look and feel of your other logo elements, to create a cohesive picture of your film company’s brand.
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