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Film logo best practices
Color
As you begin building out your film brand’s color palette, think about where you’ll likely be using your logo. Many production companies opt for darker palettes in shades of blue and gray, to avoid startling audiences in otherwise dark theatres. While blues, blacks, and grays might look great on the silver screen, they can be a bit harder to see on things like business cards or posters. To give your film company a bit more flexibility, try creating a few different color variations of your logo.
Layout
When it comes to movie logo layouts, you need to think big. Since your logo will likely be appearing on a film screen, you need a layout that will look great at large sizes. Many film studio logos have highly detailed layouts, with numerous features and complex symbols and fonts. Although these layouts look great on the big screen, they can be harder to see at smaller sizes. If you’ll also be using your logo in smaller mediums, try to avoid overly complicated logo layouts that might not scale down well.
Typography
Your logo’s fonts should reflect the style and tone of the films you produce. For family-friendly film studios, this might mean more rounded, childlike fonts. For an art-house production company, architectural, abstract fonts will be more appropriate. Whatever font fits your films, be sure to test for readability using Looka’s mockups feature. If your chosen font is unreadable on anything smaller than a movie screen, you might need to consider something simpler for your film logo.
Symbol
Symbols can communicate the story of your brand at a glance. So, as you begin exploring movie symbols for your logo, look for something that reflects your filmography—whether thematically or visually. Since you’ll have a larger area to work with, film logos can incorporate more detailed symbols than many other industries. After you’ve selected a symbol, make sure it matches the look and feel of your other logo elements, to create a cohesive picture of your film company’s brand.
Special Features
To create a blockbuster film logo, you need to pay attention to the details. Give your logo an award-worthy look by incorporating a few of Looka’s special features. While wide aspect ratios might be popular for movie screens, they don’t work as well for movie logos. Instead, keep your logo focused by stacking your text and symbol. This central focus puts your logo’s key elements in the spotlight. Create the perfect frame for your logo by adding a container. Rectangular containers add a cinematic feel, while circular containers reflect camera lenses. For a screener-ready symbol, try one of Looka’s monogram options. Once you’ve found the special features that suit your needs, you’ll be ready to take your logo to the big screen.
Frequently asked questions (FAQ) about film logos
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Why do I need a logo for my film company?
A logo is an important element of your film’s brand identity. It serves as a visual representation of your company and can help you to establish a professional image and stand out from your competitors. Get ready for the limelight!
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What makes a good film logo?
An Oscar-winning movie logo design is at your fingertips—and what’s behind the scenes counts! When the curtain opens, make sure you’ve incorporated the four key qualities to a great film logo: it’s intriguing, it’s memorable, it’s scalable, and it’s relevant to your audience. By keeping these qualities in mind, you’ll be sure to create a great logo that your clients will recognize and trust.
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What colors look good with a film logo?
Your film logo colors should reflect the values that you want to communicate to your customers. It’s helpful to keep in mind where you’ll likely be using your logo. Often darker palettes are easier on the eyes when displayed across various mediums. If you want variety, creating a few different color variations can help add flexibility to your film company.
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What is the best font for a film logo?
The best font for a film logo will reflect the style and tone of the films you produce. For family-friendly film studios, you may go with more inviting, easy-to-read fonts. For an art-house production company, a better fit may be a creative, more whimsical typeface. Just be sure to screen test for legibility so you know what’s worthy for the final cut!
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What icons work well for a film logo?
When it comes to film logo design, use symbols which reflect and communicate your area of expertise in film. Whether you offer video editing services, production services, art direction, or all of the above, just be sure that your symbol fits with the rest of your design elements to build a consistent brand. You may find you have a bit more leeway in decision making since you’ll have a larger area to work with. Film logos can typically include more detailed symbols than other industries.
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How do I design my own film logo?
You have a few options for creating your very own movie logo. You could hire a professional graphic designer to design your logo for you. If you’re on a tight budget and prefer to do it yourself, you could use an online movie logo maker like Looka — simply enter a few inputs and you’ll have a custom movie logo in minutes. Just grab some popcorn and you can experience our free logo maker in action! Plus, only pay if you’re completely starstruck with your result.
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