Film logo design

Lights, camera, branding! In today’s crowded media marketplace, you need to have a blockbuster brand if you want to stand out from the competition. Start stealing the scene, with a film logo that’s just as bold as your company’s vision. 

Make sure your logo hits the mark, by studying up on design trends from across this fast-paced industry. Browse our collection of film logos from production companies and studios to video marketing firms of every size and genre, to see how other brands are staying in the spotlight. Then, read through our best practices to learn how to best use film’s favorite colors, symbols, and fonts for your own brand. When you’re ready to call “action” on a great film logo, Looka’s AI-powered logo maker is here to help. It’s free to try—and fun to use! 

Make your own film logo for free

A logo and color swatch


Enter your business name and select logo styles, colors, and symbols -- it only takes 2 minutes! Our AI-powered logo maker will use your inspiration when generating logo options.

A t-shirt with a logo on it


You’ll be presented with 100s of custom logo mockups based on your preferences. Click your favorites and preview how they look on T-shirts, business cards, and more.

Two logo variations side-by-side


Use our logo editor to perfect your design and make your vision come to life. You can easily change colors, fonts, layouts, and spacing -- no fancy design skills required!

Design a custom film logo for free. Only pay if you’re 100% happy!

Film logo best practices

Colorful Windows with Trees Indoors


As you begin building out your film brand’s color palette, think about where you’ll likely be using your logo. Many production companies opt for darker palettes in shades of blue and gray, to avoid startling audiences in otherwise dark theatres. While blues, blacks, and grays might look great on the silver screen, they can be a bit harder to see on things like business cards or posters. To give your film company a bit more flexibility, try creating a few different color variations of your logo.

Phone Layout with Logo on Screen


When it comes to movie logo layouts, you need to think big. Since your logo will likely be appearing on a film screen, you need a layout that will look great at large sizes. Many film studio logos have highly detailed layouts, with numerous features and complex symbols and fonts. Although these layouts look great on the big screen, they can be harder to see at smaller sizes. If you’ll also be using your logo in smaller mediums, try to avoid overly complicated logo layouts that might not scale down well.

Large Letter A on Rusted Background


Your logo’s fonts should reflect the style and tone of the films you produce. For family-friendly film studios, this might mean more rounded, childlike fonts. For an art-house production company, architectural, abstract fonts will be more appropriate. Whatever font fits your films, be sure to test for readability using Looka’s mockups feature. If your chosen font is unreadable on anything smaller than a movie screen, you might need to consider something simpler for your film logo.

Elaborate Ampersand Symbol on Crowded Desk


Symbols can communicate the story of your brand at a glance. So, as you begin exploring movie symbols for your logo, look for something that reflects your filmography—whether thematically or visually. Since you’ll have a larger area to work with, film logos can incorporate more detailed symbols than many other industries. After you’ve selected a symbol, make sure it matches the look and feel of your other logo elements, to create a cohesive picture of your film company’s brand.

Lightbulb against dark background - logo ideas special features

Special Features

To create a blockbuster film logo, you need to pay attention to the details. Give your logo an award-worthy look by incorporating a few of Looka’s special features. While wide aspect ratios might be popular for movie screens, they don’t work as well for movie logos. Instead, keep your logo focused by stacking your text and symbol. This central focus puts your logo’s key elements in the spotlight. Create the perfect frame for your logo by adding a container. Rectangular containers add a cinematic feel, while circular containers reflect camera lenses. For a screener-ready symbol, try one of Looka’s monogram options. Once you’ve found the special features that suit your needs, you’ll be ready to take your logo to the big screen.

Frequently asked questions (FAQ) about film logos

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