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Wedding florist logos normally use pastel colors to convey a romantic brand. To stand out from the crowd, ditch the more obvious pinks and purples and go for more unique colors. If your brand appeals to the general public, opt for brighter shades of green, orange, and pink. On the other hand, for a more exclusive flower shop, use more subtle shades, or even black-and-white.
Florist logos are commonly rectangular, but more modern logos can also be square. It’s important to think about where your logo will be used - such as your storefront and uniform. There are no rules, but florist logos tend to place emphasis on the symbol, so customers can easily understand what the brand is all about.
Serif typefaces are the go-to choice for florist logos because they’re more delicate. But you can opt for a sans-serif font for a fresher look - they are also perfect to balance a vintage symbol. If you really want to tap into that vintage aesthetic, opt for a cursive font instead, but be careful not to overdo it.
Flowers are the symbol of choice for most florists, but that doesn’t mean all symbols carry the same meaning. Choose a hand-drawn flower for a delicate and expensive look, or go with an abstract flower for a modern flower shop. For a subtle look, opt for branches and leaves instead of the more obvious choice. You can even ditch the symbol entirely and opt for a text logo instead. Finally, make sure that your symbol of choice pairs well with the colors and fonts you chose. With the right logo, your brand will surely find its place in the sun.