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Food logo design

They say you eat with your eyes first, which is why presentation is so important in the food industry. But that presentation doesn’t just apply to the food you make—it also applies to the brand around it. Whether you run a food truck, own a restaurant, or sell packaged food products, a great brand will have customers lining up for a taste. To create a brand that whets customers’ appetites, you need to start with one key ingredient: a well-designed food logo. 

Before you start cooking up your own food logo, get inspired by browsing through our gallery of logos from food brands large and small. Learn what colors, fonts, and symbols work well for this industry, along with best practices for how to use them. Then, when you’re ready to make your logo, use our AI-powered logo generator!

Make your own food logo for free

A logo and color swatch

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Enter your business name and select logo styles, colors, and symbols -- it only takes 2 minutes! Our AI-powered logo maker will use your inspiration when generating logo options.

A t-shirt with a logo on it

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You’ll be presented with 100s of custom logo mockups based on your preferences. Click your favorites and preview how they look on T-shirts, business cards, and more.

Two logo variations side-by-side

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Use our logo editor to perfect your design and make your vision come to life. You can easily change colors, fonts, layouts, and spacing -- no fancy design skills required!

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Food logo best practices

Color

Look for colors that occur in nature—or better yet, your menu. Reds, yellows, greens, and oranges are all popular choices for food logos, because they resemble the ingredients of the food they represent. As you select your colors, be sure to check them against the competition. After all, the last thing you want is to be the fifth burger restaurant on your block with a red logo.

Layout

Do you run a fast food restaurant that needs custom packaging? Or a catering company that needs branded vans? Or a beverage brand that needs bottle labels? As you design your logo, think about where you’ll be using it most and choose a layout accordingly. If you’re not sure what would work best for your medium and size requirements, stick with a clean, simple layout.

Typography

Unlike many other industries, fonts in the food world are all over the map. While there’s no one standard style for food logos, there are still a few guidelines you should follow for your fonts. You’ll need to check your fonts for readability, especially at smaller sizes, to ensure that customers will be able to read (and remember) where they got that sandwich from or whose fries tasted so good.

Symbol

Depending on which area of the culinary arts you operate in, some symbols will work better than others. Look for symbols that reflect your food and services. For a beverage company, this might mean using a cup or cocktail icon. For someone who offers cooking classes, this might mean using a knife or apron icon. Whatever symbol you choose, make sure it goes well with the rest of your food logo, to create a brand as appealing as the food it represents.

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