Food logo design

01. Select

02. Review

03. Perfect

Color

Look for colors that occur in nature—or better yet, your menu. Reds, yellows, greens, and oranges are all popular choices for food logos, because they resemble the ingredients of the food they represent. As you select your colors, be sure to check them against the competition. After all, the last thing you want is to be the fifth burger restaurant on your block with a red logo.

Layout

Do you run a fast food restaurant that needs custom packaging? Or a catering company that needs branded vans? Or a beverage brand that needs bottle labels? As you design your logo, think about where you’ll be using it most and choose a layout accordingly. If you’re not sure what would work best for your medium and size requirements, stick with a clean, simple layout.

Typography

Unlike many other industries, fonts in the food world are all over the map. While there’s no one standard style for food logos, there are still a few guidelines you should follow for your fonts. You’ll need to check your fonts for readability, especially at smaller sizes, to ensure that customers will be able to read (and remember) where they got that sandwich from or whose fries tasted so good.

Symbol

Depending on which area of the culinary arts you operate in, some symbols will work better than others. Look for symbols that reflect your food and services. For a beverage company, this might mean using a cup or cocktail icon. For someone who offers cooking classes, this might mean using a knife or apron icon. Whatever symbol you choose, make sure it goes well with the rest of your food logo, to create a brand as appealing as the food it represents.

Special Features

In the cutthroat culinary industry, you need a truly unique flavor to stand out from everyone else on the menu. Spice up the look of your food logo with some of Looka’s special features. Try stacking your text and symbol to create a logo that serves up vertical visual impact. Need to add a dash of variety to your design? Use a font or color pair to break up your brand’s name. Or place your symbol between text— it’s the perfect palette cleanser for longer names. Finally, plate up your logo in style, with a container from Looka’s extensive collection.