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When you’re craving a juicy burger, specific colors will naturally come to mind. Whether you run a fast food chain, or an independent vegan spot, certain colors ring true no matter which patty type is at hand. As you turn your sights to toppings, it’s easy to picture greens, yellows, reds, and oranges. You might choose to incorporate some (or all) of these colors into your logo to represent your menu and ignite the senses. As you select your colors, be sure to check them against the competition and serve up your own distinctive flavor.
You may run a burger shop that requires custom labels, own a burger truck with a branded vehicle, or operate a restaurant with stacks of menus. Regardless of your business type, it’s likely your burger logo will be seen across multiple mediums. As you plan out your burger logo, think about where you’ll be using it most and choose a layout accordingly. A logo’s layout should complement, not detract, from your other business details and designs.
Your font choice can have a great impact on your burger brand, so select a typeface that demonstrates what you’re plating. There isn’t a singular style standard when it comes to burger logos, however there are certain font guidelines to follow. Be sure to test for legibility at all sizes in order to be as memorable as possible. When the burger craving hits, you want your customers to remember you and quickly pick you out from competitors.
To really get stomachs grumbling, burger logos typically include symbols of actual burgers. But that doesn’t mean they all look the same. For instance, burger icons can be geometric or organic in shape and line. The style of your burger symbol can help differentiate your business from others out there. If you decide to go for an abstract icon instead, just be sure it suits the rest of your burger logo, to create a brand as delicious as the patty it represents. Select a symbol that truly matches your menu as well as your logo’s design elements.
With Looka’s special features, you can flip, wrap, and serve up your burger logo to perfection. Add some spices to your design by using a font or color pair to break up your brand’s name. A container may help platter your burger logo nicely, so you could test out a border for some structure. By incorporating some of these special features, you’ll create the perfect logo that satisfies every burger appetite.
A logo is an important element of your burger brand’s identity, serving as a visual representation of your company. In this digital world, how you convey your offerings will ultimately make an impact both online and in person. Your logo’s design elements should work in unison to tell your individual story and set your burger business apart from others. Whether your burger company is known for its specialty toppings, sumptuous buns, or its stand-out patty selections, having a relevant, appetizing logo is an important step to attracting your next customer.
While there’s no one size fits all answer for burger logos, you’ll often see certain colors used. Most burger companies choose eye-catching colors that would naturally be found on their menu to attract hungry consumers. You may go with a monochromatic red that speaks to a meat-eater crowd, or perhaps you’ll stick with a green scale to indicate your many vegan and vegetarian options. Whether you incorporate several colors, or just one, be sure your color choices accurately reflect your specific burger company’s offerings.
To help build a consistent brand, your symbol should represent what you have on your menu. Often you’ll find literal symbols of burgers used in burger company logos, to really hit that product home. Think of ways to differentiate your burger icon from competitors to communicate what your business brings to the table. For instance, Shake Shack’s burger icon combines creatively crafted lines to suggest a deliciously topped burger, whereas Burger King’s icon places its company name as the burger meat between two buns. On the other end of the spectrum, The Organic Meat Company uses a simplistic grass symbol above its name to more subtly indicate grass-grazing cows.
You have a few options for creating your burger logo. There are professional designers you can hire to design your logo for you, but this can get expensive. Alternatively, there are some amazing logo design templates out there – but these have their limitations, too. If you’re on a tight budget and prefer to customize yourself, you could use a free burger logo maker like Looka — simply enter a few inputs and you’ll have a perfect burger logo design in minutes. Only pay if you’re 100% satisfied with your logo designs!
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