Burger logos

Frequently asked questions (FAQ) about burger logos

• Why do I need a logo for my burger business?

  A logo is an important element of your burger brand’s identity, serving as a visual representation of your company. In this digital world, how you convey your offerings will ultimately make an impact both online and in person. Your logo’s design elements should work in unison to tell your individual story and set your burger business apart from others. Whether your burger company is known for its specialty toppings, sumptuous buns, or its stand-out patty selections, having a relevant, appetizing logo is an important step to attracting your next customer.

• What makes a good burger logo?

  A great burger logo is simple, memorable, scalable, and directly appeals to your audience. Focus on elements that represent the unique taste and experience of your burger joint, like using warm, inviting colors and imagery that makes your burgers look irresistible. A logo that’s easily identifiable, whether it’s on a small business card or a large billboard, ensures your brand is noticed and remembered.

• What colors look good with a burger logo?

  While there’s no one size fits all answer for burger logos, you’ll often see certain colors used. Most burger companies choose eye-catching colors that would naturally be found on their menu to attract hungry consumers. You may go with a monochromatic red that speaks to a meat-eater crowd, or perhaps you’ll stick with a green scale to indicate your many vegan and vegetarian options. Whether you incorporate several colors, or just one, be sure your color choices accurately reflect your specific burger company’s offerings.

• What icons work well for a burger logo?

  To help build a consistent brand, your symbol should represent what you have on your menu. Often you’ll find literal symbols of burgers used in burger company logos, to really hit that product home. Think of ways to differentiate your burger icon from competitors to communicate what your business brings to the table. For instance, Shake Shack’s burger icon combines creatively crafted lines to suggest a deliciously topped burger, whereas Burger King’s icon places its company name as the burger meat between two buns. On the other end of the spectrum, The Organic Meat Company uses a simplistic grass symbol above its name to more subtly indicate grass-grazing cows.

• What is the best font for a burger logo?

  Choosing the best font for a burger logo depends on your brand’s character. A serif font can give a classic, trustworthy feel, ideal for establishments with a long history or those aiming for a retro vibe. A sans-serif font, however, suggests a modern and sleek look, perfect for contemporary burger joints aiming for a fresh, clean aesthetic. The key is to select a font that complements your logo’s design while conveying your brand’s values.

• How do I design my own burger logo?

  You have a few options for creating your burger logo. There are professional designers you can hire to design your logo for you, but this can get expensive. Alternatively, there are some amazing logo design templates out there – but these have their limitations, too. If you’re on a tight budget and prefer to customize yourself, you could use a free burger logo maker like Looka — simply enter a few inputs and you’ll have a perfect burger logo design in minutes. Only pay if you’re 100% satisfied with your logo designs!