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With handfuls of bakeries and cookie shops around today, you’ll need to set yours apart from the other batches—which is where cookie logos come in. Whether you’re a vegan baker, run a gluten-free bake shop, or own a cookie company known for its buttery, floury goods, you’ll want to whip up excitement from your crowds. But before customers even smell the dough wafting from your mixers and ovens, you’ll need to get them in the door first. So to grab their attention, you’ll want a logo with only the best filling and ingredient combinations.
Discover the recipe for a perfect cookie logo by exploring Looka’s cookie branding resources. Browse our library of logos from bakeries, cookie shops, and cookie companies around the world. Then, read through our design best practices to see which logo features are the ideal mixtures for this industry. When you’re ready to knead and combine your cookie’s logo, Looka’s AI-powered logo maker is the perfect tool for the job. It’s as fun as mixing your ingredients - and as easy as preheating the oven.
Enter your business name and select logo styles, colors, and symbols — it only takes 2 minutes! Our AI-powered logo maker will use your inspiration when generating logo options.
You’ll be presented with 100s of custom logo mockups based on your preferences. Click your favorites and preview how they look on T-shirts, business cards, and more.
Use our logo editor to perfect your design and make your vision come to life. You can easily change colors, fonts, layouts, and spacing — no fancy design skills required!
Cookie logo color schemes don’t follow just one set of baking instructions. You’ll find cookie and baking logo colors of all varieties worldwide. One element that is often seen is the use of color, versus a black and white option. A colorful cookie logo will help catch the eye of any sweets lover out there and ignite their senses. Since candies and desserts come in many shades and hues, you may choose to select one or two to keep your cookie logo vibrant, yet simple. On the other hand, a swirl of colors will similarly delight your customers’ palettes.
Think about where your logo is likely to appear and look for formats that work for those applications. Will your cookies need branded boxes or a delivery truck? Perhaps your sweet treats need paper bags or stickers? Will your cookie or bake shop need brick-and-mortar or online signage? If you’re unsure of which layout will work best for your company, stick with something deliciously simple and scalable.
Many cookie shops, bakeries, and cookie businesses use their fonts to create a warm and comfortable feel. To do so, script and serif fonts are typically the top choices. If you want to whip up something a little bit different, test out other font families to see if they blend well with your brand. Just be sure to test for readability so that customers can easily read your name. This will help them remember your brand—and your batch of goodies.
Think of icons as the chocolate chips or sprinkles of your cookie logo, adding that extra sweet touch to your brand. While a symbol is not a requirement, some cookie companies and bake shops choose to include one. Certain businesses take a more literal route, using specific cookie or baking imagery like rolling pins or a half-bitten cookie symbol. Others include a personalized mascot, such as a cartoon baker or animal. Some may go a simpler route with the addition of a shape, such as a star. If you do choose to have a symbol, make sure it matches your other logo features, to create a scrumptiously balanced logo for your cookie brand.
When designing a logo that speaks to your cookie brand, try incorporating some of Looka’s special features, such as putting a symbol between your text like a cookie sandwich. You may also try color gradients, or stacked text, for eye-catching effects. These can be great ways to showcase your personality and stand out amongst your competitors. After mixing it up with different features in Looka’s editor, you’ll be on the rise in no time.
A logo is crucial for your cookie company’s brand identity. It acts as the face of your business, providing a visual cue that sets you apart in a bustling market. A well-designed logo communicates quality and creativity, essential for enticing customers in a field where appeal and taste are paramount. Think of iconic brands like Oreo or Chips Ahoy!; their logos instantly convey their brand’s essence and promise to the consumer.
There are four key ingredients to a scrumptious cookie logo: it’s simple, it’s memorable, it’s scalable, and it’s relevant to your audience. By keeping these qualities in mind, you’ll be sure to bake up a delicious logo that everyone will enjoy. Your logo’s design elements should also send a clear message of what your business is all about, and help set you apart from the competition. Whether your cookie company is known for its multitude of flavors, its dairy-free options, or gluten-free alternatives, having a relevant logo can be the first step to attracting new business.
Choosing the right colors for your cookie logo is vital for capturing the warmth and comfort associated with freshly baked goods. Earthy tones like brown, which evokes the color of chocolate and dough, or warm colors like red and orange, can suggest coziness and appetite stimulation. However, it’s important to maintain simplicity and clarity by selecting no more than two or three colors. This approach ensures your logo is versatile across various mediums, mirroring successful brands in the industry that prioritize recognizable and appealing color schemes.
The best font for a cookie logo will depend on the particular style and image that you want to project. You could go for a cozy, comfortable vibe with script, serif, or handwritten fonts, such as Entenmann’s or Mrs. Field’s. Alternatively, you may choose a bolder font style that really rises and stands out, like the famous bubble letters of Oreo or FudgeeO. Be sure you test your logo for readability ahead of time—just as you would taste test your freshly baked cookies!
When it comes to cookie logo design, choose icons that reflect your area of expertise. Certain cookie companies opt out of a logo entirely and let their wordmark do the talking, such as Craig’s Cookies, Levain, or Momofuku Milk Bar. Other cookie businesses choose abstract or geometric symbols, like Le Gourmand’s star shape. Some cookie companies select a mascot to set them apart from their competitors, like Annie’s bunny rabbit symbol, or Little Debbie’s illustration of the owner as a child. Just be sure your symbol fits in well with your other design elements to create a charming, cohesive brand.
You have a few options for creating your cookie logo. You could hire a professional graphic designer to design your logo for you. If you’re on a tight budget and prefer to do it yourself, you could use a free cookie logo maker like Looka — simply enter a few inputs and you’ll have a professional cookie logo in minutes. Plus, it’s more fulfilling to customize your cookie logo than to use a template. Bring your ideas to life and start using what you’ve created today!
Use Looka's AI-powered platform to create a cookie business logo, design a website, and build a brand you love.