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When it comes to selecting the right colors for your ice cream logo, keep it cool and sweet. Fortunately, in the world of ice cream, this could mean many different things. Since ice cream comes in a variety of flavors and formats, all colors of the rainbow may come to mind. Shades of brown, white, pink, and blue are frequently seen in ice cream logos, signifying popular flavors like chocolate, vanilla, strawberry, and Neapolitan. There are also some differentiating, yet equally satisfying, color options to choose from, like orange, black, or purple, which may suggest specialty toppings, sauces, and sprinkle options. Whichever color scheme you mix together, be sure it reflects your mouth-watering offerings.
To ensure your logo is hitting its best angle at every distance, think about the different mediums it will be placed on—and choose a layout accordingly. For your ice cream logo, this could mean ice cream tubs and containers, trucks, stickers, cone wraps, websites, and social media. To fit all of these applications clearly, be sure your layout is both appetizing and distinctive, so it never melts away from viewers.
Your font of choice will express what’s getting churned up before it gets served, so choose a typeface that showcases your brand effectively. Whether you’re known for gelato, ice cream cake, affogato, or a signature banana split, the right font can help send a message about your offerings. Ice cream brands often vary when it comes to font families, from sans serif to more formal scripts. Ice cream trucks or larger chains may have bolder, wider fonts, whereas certain ice cream brands sold at grocery stores may lean towards unique font styles for their tubs. Just be sure your choice matches what your ice cream business has to offer.
When people visualize their favorite chilled delights, certain symbols ring true. Ice cream logos will often have symbols and illustrations that include ice cream components for a tasty effect. For ice cream brands known for their high-quality milk ingredients, icons like grazing cows, a milk glass, or fields of grass may hit the point home. For ice cream businesses that stand out for their variety of flavors, more literal symbols such as ice cream scoops on a cone might work best. Symbols are a helpful way to demonstrate what sets your ice cream company apart. The key is to find icons that match your offering—as well as your logo’s other design elements.
With the help of Looka’s special features, you can top up your ice cream logo with a few sweet additions. For instance, your logo may be given the candy coating it needs by including a container or separator. You may even choose to place your symbol between two words, giving your logo a sumptuous emphasis - not unlike an ice cream sandwich. For a bonus treat, consider adding a monogram symbol. With the inclusion of the right special features, you’ll create a truly melt-in-your-mouth logo for all of your customers.
A logo serves as a visual representation of your ice cream brand and gets customers excited for your sweet and delicious offerings. Your logo’s design elements should send a clear message of what your business is all about, and help set you apart from the competition. Whether your ice cream company is known for its soft serve, its unique dairy-free flavors, or its housemade cones, having a relevant logo can be the first step to attracting new business.
Ice cream logos are seen in various colors around the world, depending on the brand. Think of your color choice as the chocolate or butterscotch sauce of your logo, draping over your text and symbol. Though your color choice may not be brown like chocolate, or golden like butterscotch, the color scheme you land on will help tell your unique story. You might choose to keep it simple and stick to muted colors, like Ben & Jerry’s white, brown, and gold logo, or you may combine brighter colors for a more dramatic effect, like Dairy Queen’s blue, red, and orange logo. Just be sure your color choices accurately reflect your ice cream offerings.
Your symbol should represent what you have to offer to help build a consistent brand. You may find ice cream logos that include literal ice cream icons, when other times you’ll see more abstract symbols in these logos. Pinkberry’s frozen yogurt logo stands out with its pink, swirled berry symbol, as does Klondike’s logo, with its white, polar bear icon. Other chilly symbols, like icebergs or ice cream scoops, send a cool, fresh message that any ice cream lover would be after. Whether you go the literal or abstract route, be sure to communicate what your creamery delivers.
You have a few options for creating your ice cream logo design. There are professional graphic designers you can hire to design your logo for you. If you’re on a tight budget and prefer to do it yourself, you could use a free ice cream logo maker like Looka — simply enter a few inputs and you’ll have access to a perfect new logo design in minutes. Bring your ideas to life and share your ice cream business with the world!
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