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A color palette is especially important in a football logo because it represents your team and fans. Aside from the logo, your colors will be used in your uniform and other merchandise. Opt for saturated colors that are as bold and energetic as your quarterback. Most importantly avoid your rivals’ colors at all costs.
When choosing the layout of your football logo, think about where it’ll be used. It’s important that your logo looks just as nice on your jersey as it does on the jumbotron. There are no hard rules, but football logos normally prioritize the emphasis on the symbol over the team name.
Sans-serif typefaces are usually the best option for football team logos, as they are bolder than serif fonts, and thus easier to read from afar. Extra points for using all caps if you really want to go big.
The symbol is the most important part of your football logo, as it will be strongly associated with your team. Lots of teams choose to feature their mascot in their logo, while others prefer to use a monogram or an abstract symbol. Whatever your choice, make sure it ties well with your colors and typeface.