Make your own hotel logo for free
01. Select
Enter your business name and select logo styles, colors, and symbols — it only takes 2 minutes! Our AI-powered logo maker will use your inspiration when generating logo options.
02. Review
You’ll be presented with 100s of custom logo mockups based on your preferences. Click your favorites and preview how they look on T-shirts, business cards, and more.
03. Perfect
Use our logo editor to perfect your design and make your vision come to life. You can easily change colors, fonts, layouts, and spacing — no fancy design skills required!
Design a custom hotel logo for free. Only pay if you’re 100% happy!
Hotel logo best practices
Color
You’ll want to narrow your choice of colors down to what will resonate with your customers’ staying experience. Want more of a luxury hotel logo design? Opt for metallic colors to create a classy and elegant look. Looking for a resort logo? Think about tropical colors that evoke a vacation vibe, like bright blues, greens, and yellows.
Layout
Will your hotel company need business cards? Will your resort need signage? Depending on the type of hotel business you run, you might be using your logo in different mediums and sizes. If you aren’t sure where or how you’ll be using your logo, your best bet is to stick with a simple logo layout. With a minimalist layout, you can be sure your logo will look great in every application.
Typography
Fonts can speak volumes about the type of hotel business you run, so choose carefully as you build your hotel logo. Look for fonts that reflect the experience you create for your customers. Whether you choose a classic serif, bold modern sans serif, or trendy handwritten font, check for readability. Heavier font weights create a sense of confidence in your services while adding to your logo’s legibility. Look for fonts from the sans-serif family, a favorite among hotel logos of all stars.
Symbol
The right hotel symbol will inspire a sense of comfort. For resort experiences, many hotel logos use tropical trees to draw a fast visual connection. For more luxury hotel experiences, companies opt for monograms as they're timeless and exclusive. For any icon you consider, be sure that it works with the other elements of your design.
Special Features
Create a hotel logo that will grow with your brand using Looka’s special features. Font and color pairs let you mix and match text styles, adding visual diversity to your logo. If it’s structure you’re after, try adding a container. To give your symbol roots, try connecting it to your brand’s name. With symbol replace text and symbol overlap text, you create a symbiotic relationship between the verbal and visual elements of your logo. With a special feature (or two), your logo will look stunning, just like the rooms in your hotel.
Frequently asked questions about hotel logos
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Why do I need a logo for my hotel company?
A logo is an important element of your hotel’s brand identity. It serves as a visual representation of your hotel business and can help you to establish a professional image and stand out from your competitors. People want to trust they’re in the right hands when staying overnight, and it all starts with their connection to your hotel logo.
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What makes a good hotel logo?
There are four key qualities to great hotel logos: they’re simple, memorable, scalable, and relevant to your audienceBy keeping these qualities in mind, you’ll be sure to have a great logo that your clients will recognize and trust. Hospitality professionals should aim for a logo that communicates the experience they provide
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What colors look good with a hotel logo?
Your hotel logo colors should reflect the values you want to communicate to your customers. For example, red tends to be associated with passion and power, whereas blue is associated with trust and loyalty. Just be sure to keep it simple and pick no more than two or three colors. Metalic colors provide a sense of elegance and class. For a boutique romantic getaway, choose soft pastel tones like pink, beige, and teal.
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What is the best font for a hotel logo?
The best font for a hotel logo will depend on the style and image you want to project. You could go with a serif font to appear more traditional and professional. On the other hand, a sans-serif font conveys a more modern approach. Look for fonts from the sans-serif family, a favorite among hotel logos of all stripes.
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What icons work well for a hotel logo?
When it comes to hotel logo design, use icons that reflect the values you want to communicate. For resort experiences, opt for more tropical visuals. For a luxury hotel experience, design a monogram for an exclusive and timeless feel. A good hotel logo maker will help you choose the right icon.
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How do I design my own hotel logo?
You have a few options for creating your hotel logo. You could hire a professional graphic designer to design your logo for you. If you’re on a tight budget and prefer to do it yourself, you could use an online hotel logo maker like Looka — simply enter a few inputs and select from a multitude of design templates. Customize your logo to your liking, and you’ll have the perfect hotel logo.
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