Hotel logo design

Whether your company offers a luxurious overnight experience, a romantic BnB setting,  or an ideal corporate atmosphere for business trips, you’ll want your branding to create a lasting impression. Before people can trust your hotel is the best place to stay, they need to trust your brand – and it all starts with their connection to your hotel logo. So if you’re ready to take your branding to the top floor, it’s time to start building your hotel brand – beginning with hotel logo design. 

But before we hand over the keys, you need to understand what makes a great hotel logo. Browse our collection of hotel logos to see what colors, fonts, and symbols other hotels are using to stand out. When you’re ready to design your own logo, our easy-to-use logo maker is here to help—and free to try!

Make your own hotel logo for free

A logo and color swatch

01. Select

Enter your business name and select logo styles, colors, and symbols — it only takes 2 minutes! Our AI-powered logo maker will use your inspiration when generating logo options.

A t-shirt with a logo on it

02. Review

You’ll be presented with 100s of custom logo mockups based on your preferences. Click your favorites and preview how they look on T-shirts, business cards, and more.

Two logo variations side-by-side

03. Perfect

Use our logo editor to perfect your design and make your vision come to life. You can easily change colors, fonts, layouts, and spacing — no fancy design skills required!

Design a custom hotel logo for free. Only pay if you’re 100% happy!

Hotel logo best practices

Colorful Windows with Trees Indoors


You’ll want to narrow your choice of colors down to what will resonate with your customers’ staying experience. Want more of a luxury hotel logo design? Opt for metallic colors to create a classy and elegant look. Looking for a resort logo? Think about tropical colors that evoke a vacation vibe, like bright blues, greens, and yellows. 

Phone Layout with Logo on Screen


Will your hotel company need business cards? Will your resort need signage? Depending on the type of hotel business you run, you might be using your logo in different mediums and sizes. If you aren’t sure where or how you’ll be using your logo, your best bet is to stick with a simple logo layout. With a minimalist layout, you can be sure your logo will look great in every application.

Large Letter A on Rusted Background


Fonts can speak volumes about the type of hotel business you run, so choose carefully as you build your hotel logo. Look for fonts that reflect the experience you create for your customers. Whether you choose a classic serif, bold modern sans serif, or trendy handwritten font,  check for readability. Heavier font weights create a sense of confidence in your services while adding to your logo’s legibility. Look for fonts from the sans-serif family, a favorite among hotel logos of all stars.

Elaborate Ampersand Symbol on Crowded Desk


The right hotel symbol will inspire a sense of comfort. For resort experiences, many hotel logos use tropical trees to draw a fast visual connection. For more luxury hotel experiences, companies opt for monograms as they're timeless and exclusive. For any icon you consider, be sure that it works with the other elements of your design.

Lightbulb against dark background - logo ideas special features

Special Features

Create a hotel logo that will grow with your brand using Looka’s special features. Font and color pairs let you mix and match text styles, adding visual diversity to your logo. If it’s structure you’re after, try adding a container. To give your symbol roots, try connecting it to your brand’s name. With symbol replace text and symbol overlap text, you create a symbiotic relationship between the verbal and visual elements of your logo. With a special feature (or two), your logo will look stunning, just like the rooms in your hotel.

Frequently asked questions about hotel logos

Try the hotel logo maker trusted by over 20 million small businesses


Learn more about logo design

Get started today!

Use Looka's AI-powered platform to create a hotel business logo, design a website, and build a brand you love.