Make your own house logo for free
01. Select
Enter your business name and select logo styles, colors, and symbols — it only takes 2 minutes! Our AI-powered logo maker will use your inspiration when generating logo options.
02. Review
You’ll be presented with 100s of custom logo mockups based on your preferences. Click your favorites and preview how they look on T-shirts, business cards, and more.
03. Perfect
Use our logo editor to perfect your design and make your vision come to life. You can easily change colors, fonts, layouts, and spacing — no fancy design skills required!
Design a custom house logo for free. Only pay if you’re 100% happy!
House logo best practices
Color
Green is popular for real estate and house logos, representing growth, nature, and stability. It can also convey a sense of endurance, calm, and environmental friendliness. Blue is another industry favorite for real estate logos, as it signifies dependability, trustworthiness, and strength. Luxury real estate agencies often opt for black, gray, and other neutral tones, as they evoke sophistication, elegance, and power. Whatever you choose, stick to two to three that align with your brand's identity and resonate with clients.
Layout
Many house logo designs use simplified, geometric shapes and silhouettes to create a modern, streamlined aesthetic. On the other hand, more intricate house illustrations capture the architectural details of a home, conveying a sense of craftsmanship. Avoid cluttered designs to ensure the logo remains visually appealing and versatile across different platforms, from lawn signs and flyers to your company website.
Typography
Your font should reflect your brand’s values and resonate with your clients. Serif typography can work well for real estate, construction, or home-related businesses aiming for a classic, established feel. Modern, geometric sans-serif typography is a good choice for contemporary brands, as it can create a clean, minimalist aesthetic. Script fonts can be effective for brands targeting a high-end market as they bring a personal, artisanal touch and convey a sense of craftsmanship. Whatever font you choose, consider its legibility at different sizes, compatibility with the overall logo design, and how well it aligns with your brand's identity.
Symbol
Many house logos use abstract shapes or symbols, like Intact Insurance's square brackets symbolizing a home's walls. A house silhouette or outline can create a streamlined aesthetic, while a roof or roofline can help instantly convey the idea of a home or shelter. Windows, doors, or other architectural details can add more visual interest and character to a house logo, and landscaping elements like trees and plants can give it a sense of place. Make sure the symbol is scalable and suits various sizes and formats, from signage to favicons.
Special Features
Incorporate some of Looka's special features to make a logo you'd want to keep coming home to. If you’re after structure, add a container reminiscent of a house's four walls. Font and color pairs let you mix and match text styles, adding visual diversity to your logo. To give your symbol a firm foundation, connect it to your brand's name or position it between two words for emphasis.
Frequently asked questions about house logos
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Why do I need a house logo for my company?
Your house logo is the foundation of your brand’s identity. It sets the tone for all your branding efforts, including color schemes, typography, and overall design language. Houses can be a powerful symbol of belonging, community, and family. A well-crafted logo is the first step in creating a cohesive brand identity that establishes credibility and builds customer loyalty.
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What makes a good house logo?
A good house logo has four essential qualities: it’s simple, memorable, scalable, and relevant to your audience. Use straightforward symbols associated with houses or real estate, like roofs, windows, or keys. Ensure the logo can be resized and used across different media without losing legibility or impact. By keeping these qualities in mind, you’ll be sure to have a great logo that your clients will recognize and trust.
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What hues look good with house logos?
The best color for a home logo depends on your brand’s identity, target audience, and visual aesthetic. Warm tones like red, orange, and yellow can create a welcoming and inviting atmosphere, making them suitable for brands focused on hospitality, community, or comfort. Shades of brown, beige, and taupe are reminiscent of natural materials like wood and stone, giving a logo down-to-earth appeal. Neutral tones like white, gray, or black offer a clean and timeless aesthetic, while cool tones such as blue and green can symbolize tranquility, trustworthiness, and harmony with nature. Just be sure to keep it simple and pick no more than two or three.
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What is the best font for a house logo?
The best font for a house logo depends on your company’s identity. Serif typography conveys a sense of tradition, reliability, and sophistication, making it suitable for real estate, architecture, or home improvement industries. On the other hand, sans-serif typography has a modern and minimalist aesthetic, ideal for brands with a clean and contemporary style. Script typography evokes a sense of warmth, personality, and the human touch, making it suitable for brands with a boutique approach.
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What symbols work well for a house logo?
The most obvious symbol for a house logo is, well, a house! It’s a straightforward representation of what the brand is about — homes, real estate, or related services. The style of the house can vary from simple and geometric to detailed and stylized, depending on the brand’s aesthetic. Roofs, doors, keys, windows, and chimneys are popular symbols for house logos. Consider where you’ll use your house icon most and find a scalable symbol aligned with the experience you want for your clients.
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How do I design my own house logo?
You have a few options for creating your house logo. You could hire a professional graphic designer to design your logo for you. If you’re on a tight budget and prefer to do it yourself, you could use an online house logo maker like Looka. It couldn’t be easier — simply enter a few inputs, and you’ll have a homey new logo in minutes. Graphic designers everywhere will be impressed! Only download and pay for your logo files if you love your designs!
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