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Insurance logo design

Regardless of the type of insurance they’re looking for, all customers come to insurance companies looking for the same thing: peace of mind. To reassure customers that they’re in good hands, you need a brand that communicates the safety and security your company can offer. With the right insurance logo, you can create confidence in your services at a glance. 

To create the perfect logo for your insurance agency, you need to first understand what makes a great insurance logo. Browse our collection of insurance logos to see the colors, fonts, and symbols other companies are using to put their clients at ease. Then, read through our best practices to learn how best to use these features in your own logo. When you’re ready to make a logo, our AI-assisted logo creator is here to help—and free to try!

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A logo and color swatch

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A t-shirt with a logo on it

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Two logo variations side-by-side

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Insurance logo best practices

Colorful Windows with Trees Indoors

Color

Color is often the first thing people will notice about your logo. Create a great first impression by choosing colors that reflect the way you want clients to feel while interacting with your insurance agency. Many insurance logos come in shades of blue, which is associated with calm and intelligence. To add a pop of positivity, yellow is a popular accent color in the insurance industry. For any colors you choose, aim for more muted tones over anything too bright or busy.

Phone Layout with Logo on Screen

Layout

Your insurance company’s logo might appear on everything from websites, to TV ads, to billboards, to business cards. To ensure your logo looks just as good in digital advertisements as it does on your insurance agents’ business cards, opt for a simple, streamlined logo layout. For a bit of added insurance, you can always design multiple variations of your logo for different sizes and mediums.

Large Letter A on Rusted Background

Typography

Many insurance agencies choose classic Serif fonts for their logos. These fonts are associated with stability and tradition, which makes them a good match for an industry founded on trust. If you want a more modern look for your logo, the streamlined look of Sans Serif fonts offers an updated silhouette. Both Serif and Sans Serif fonts balance personality with legibility, making them client-friendly options for your logo.

Elaborate Ampersand Symbol on Crowded Desk

Symbol

The best symbol for your logo will depend entirely on the type of insurance your company provides. If you offer home insurance, a house symbol will be a good fit, while a heart symbol might make more sense for a health insurance company. After making sure the symbol you choose matches the services you provide, you’ll also want to check that it matches your logo’s other design elements—to create a unified impression of your brand.

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