Jewelry logo design

01. Select

02. Review

03. Perfect

Color

Let your jewelry logo create the perfect first impression with a color palette that reflects your jewelry designs. Playful, feminine jewelry pairs well with pastel colors, while classic, elegant jewelry might be better suited to a black and white logo. For every color scheme you consider, make sure to check it against the competition, to ensure your logo is as unique as the designs it represents.

Layout

While you’ll of course need your jewelry logo to look good on your brand’s packaging, that’s likely not the only place you’ll be using it. As you design your logo, think about the marketing mediums you’ll use most and choose a layout accordingly. To give yourself some extra flexibility, opt for a clean, simple layout, which will look good across a wide variety of applications.

Typography

Script and Serif fonts are popular choices for jewelry brands looking to add a touch of luxury to their logos. If you choose a font from either of these families, be sure to check for readability. The same curving lines and detailed edges that make these fonts an appealing option for jewelry companies can sometimes make them difficult to read from a distance or at smaller sizes.

Symbol

The right symbol can be the crowning glory of your jewelry logo, quickly communicating the look and feel of your brand’s designs. As you search for symbols, keep an eye out for icons that recall your pieces—either literally or figuratively. Alternatively, you can opt for a monogram of your brand’s initials, which many brands repurpose as a design element in their jewelry.

Special Features

For a jewelry logo that truly sparkles, try incorporating some of Looka’s special features. Metallic foil effects reflect the look of precious metals, adding a luxurious feel to your logo. Available in gold, silver, bronze, and copper, metallic foils pop particularly well against black backgrounds. If you want to put your symbol in the spotlight, try stacking it on top of your text. Then, transform your symbol to the jewel of your logo using Looka’s containers. By setting your symbol inside of a container, you create a memorable mark for your brand. Brands like Harry Winston and Cartier use this technique to create engravable emblems that identify their pieces. Once you’ve polished up the look of your logo, you’ll be ready to put your jewelry brand on display.