Letter logo design

Designing letter logos marries the simplicity of the alphabet with the richness of storytelling. A well-crafted letter logo creates a visual identity that is both sophisticated and uniquely personal. Whether you're creating a letter logo for a fashion line, sports brand or team, car company, hospitality business or professional services firm like accounting, consulting, or law, you'll want it to leave a lasting impression.

Not sure which logo is right for your business? Get inspired by browsing our collection of letter logo ideas from a variety of companies and industries. Discover which winning colors, fonts, and symbols other businesses are using and learn how to incorporate these design elements into your own logo. When you’re ready to create an unforgettable letter logo, try out our AI logo generator for free!

Make your own letter logo for free

A logo and color swatch

01. Select

Enter your business name and select logo styles, colors, and symbols — it only takes 2 minutes! Our AI-powered logo maker will use your inspiration when generating logo options.

A t-shirt with a logo on it

02. Review

You’ll be presented with 100s of custom logo mockups based on your preferences. Click your favorites and preview how they look on T-shirts, business cards, and more.

Two logo variations side-by-side

03. Perfect

Use our logo editor to perfect your design and make your vision come to life. You can easily change colors, fonts, layouts, and spacing — no fancy design skills required!

Design a custom letter logo for free. Only pay if you’re 100% happy!

Letter logo best practices

Logo Best Practices Color


When selecting a color scheme for a letter logo, choose a combination of 2-3 hues that reflects your brand's identity, industry, and target audience. Conveying simplicity and elegance, brown and white are ideal colors for brands looking for a classic and timeless appeal. Fresh and natural, yellow and green create a friendly and inviting image. Vibrant and playful red and pink can evoke energy and creativity. Choose contrasting colors to enhance readability and visibility — think red on white like 3M or black on white like Chanel’s interlocking Cs.

Logo Best Practices Layout


When choosing a layout for your letter logo, consider how it will look in various applications, including product packaging, store signage, and social media. Showcase a single prominent letter or intertwine or overlap the letters to create a visually engaging and integrated design. Use the negative space around the letters to feature shapes or symbols. Or arrange the letters in a circular or radial pattern for a modern and creative touch.

Logo Best Practices Typography


When choosing the right typography for your letter logo, keep it simple. Minimalist logos are some of the most memorable and recognizable. Opt for a clean font that is easy to reproduce across different products and sizes. Consider where you'll use your logo most and ensure it looks great on various surfaces, from large banners to favicon images and promotional materials.

Logo Best Practices Symbol


Some of the most famous brands in the world use letter logos that integrate symbols. Tesla's "T" symbolizes a cross-section of an electric motor. Yahoo's letter logo incorporates an exclamation point, Amazon a dynamic arrow icon and MSN a butterfly, while Facebook sets its white "f" inside a blue circle. Choose a symbol that expresses your brand values and will resonate with your target audience. 

Logo Best Practices Special Features

Special Features

Try some of Looka's special features to liven up your letter logo. For a luxurious touch, use metallic foil to add a gold, silver, copper, bronze, or steel finish to your logo. Transition between colors in your logo with a gradient effect, adding dynamism and visual interest. Use containers to put a border around your monogram logo to add structure and create a classic look.

Frequently asked questions (FAQ) about letter logos

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