Makeup logo design

In the makeup business, your brand needs to be just as beautiful as the looks you design. Show off your makeup artistry at a glance with a beautiful logo. Whether you create cosmetics or are a makeup artist yourself, the right makeup logo will make an attractive impression on every customer. 

If you’re in need of makeup logo inspiration, look no further! Get a sense of the industry’s style by browsing Looka’s gallery of logos from makeup companies and artists from across the aesthetic spectrum. Then, explore best practices for finding the right colors, fonts, and symbols for your makeup brand. When you're ready to turn your makeup logo ideas into a reality, try our AI-powered logo maker for free!

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A logo and color swatch

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Enter your business name and select logo styles, colors, and symbols -- it only takes 2 minutes! Our AI-powered logo maker will use your inspiration when generating logo options.

A t-shirt with a logo on it

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You’ll be presented with 100s of custom logo mockups based on your preferences. Click your favorites and preview how they look on T-shirts, business cards, and more.

Two logo variations side-by-side

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Use our logo editor to perfect your design and make your vision come to life. You can easily change colors, fonts, layouts, and spacing -- no fancy design skills required!

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Makeup logo best practices

Colorful Windows with Trees Indoors

Color

Colors are more than just a cosmetic aspect of your makeup brand. The right color palette should reflect both your brand’s personality as well as its sense of style. If your product is sweet and feminine, soft pastels and muted tones are a great choice, including pinks, purples, and blues. If your brand is bold and rebellious, contrasting colors will make your makeup stand out. By choosing colors that reflect who your brand is, you can connect with your core customers while also attracting new ones.

Phone Layout with Logo on Screen

Layout

When you’re designing a makeup look, you should always consider the occasion. The same goes for designing a makeup logo. Ask yourself, 'Where will I use my logo?' One place your logo will need to look its best is on product packaging. The unboxing experience of a new makeup product is a huge draw in the makeup industry! If you want post-worthy packaging, opt for a clean layout that will look great on boxes, bags, containers, and social media. If you sell smaller products (like lipsticks and mascara) as well as larger products (like powders and palettes), you may need multiple logo variations to adapt to different containers. If you provide makeup services, focus on layouts that work well on social media, websites, and business cards.

Large Letter A on Rusted Background

Typography

The font you choose will speak volumes about your makeup brand. So be sure to consider your brand’s voice and personality as you select a font. Many makeup logos use Script or Serif typefaces to create an elegant logo design. If you’re looking to create a more impactful impression, try a Sans Serif font. Across industries, Sans Serif fonts are typically used for bolder, more powerful logos. Once you’ve found a font that speaks to your voice, make sure to test for readability. After all, it doesn’t matter how pretty your font is if people can’t read it off packaging or social profiles.

Elaborate Ampersand Symbol on Crowded Desk

Symbol

The smallest of details can set editorial makeup apart from amateur attempts. Elevate the look of your makeup logo with a carefully selected symbol. This means looking look for symbols that reflect what makes your brand unique. Got famous for glowy highlighter? Try something sparkly. Skilled in all things lips? Try a lipstick tube. But your symbol doesn’t just need to communicate the kind of beauty product you sell. Abstract and metaphorical symbols can represent your attitude towards makeup. For the finishing touch, make sure you match your symbol to your other design elements. With a symbol that blends with the look of your logo, you’ll be ready to take your makeup to market.

Lightbulb against dark background - logo ideas special features

Special Features

Add a bit of sparkle to your makeup brand using Looka’s special features. A standout layout gives the rest of your logo a great foundation. For a logo that perfectly fits the smallest product pans, try the stacked text and stacked symbol options. If you want to highlight your brand’s name or symbol, consider adding a container around either—or both! Finally, find a color palette worthy of your makeup palettes, with suggested color palettes. Inspired by professional logo designs, these pre-set palettes feature everything from on-trend pastels to super pigmented neons. However you color your cosmetics brand, you’re sure to make a splash on the makeup scene.

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