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Medical logo best practices
Color
Patients look to medical professionals for expertise and assurance, which is exactly what your logo’s colors should convey. As you consider colors for your healthcare logo, think about how you want patients to feel. Muted blues and greens convey intelligence and healing, while also promoting a sense of calm.
Layout
Medical logos can appear on everything from hospital signage, to medical equipment, to business cards. To ensure your logo looks great everywhere you use it, opt for a simple layout that makes it easy to read your name. Depending on the nature of your medical business, you might choose to create a few variations for different mediums.
Typography
Just like the best medicine, the best medical logos put patients first. Your logo should be legible for all of your patients, including those with different levels of vision. This means choosing a font that is easy to read at a variety of sizes. A bold Sans-Serif font will be easily readable across mediums, while also conveying confidence and openness.
Symbol
If you choose to add a symbol to your logo, look for something that matches the products or services you offer. A symbol that might make sense for a therapy practice will likely look out of place as part of a paramedic’s brand. Whatever symbol you go with, make sure it works with your other logo design elements to create a cohesive visual brand.