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Medical logo best practices
Color
Patients look to medical professionals for expertise and assurance, which is exactly what your logo’s colors should convey. As you consider colors for your healthcare logo, think about how you want patients to feel. Muted blues and greens convey intelligence and healing, while also promoting a sense of calm. Red is commonly seen in medical logos, like in the colors of Red Cross, symbolizing aid, life, urgency, and passion.
Layout
Medical logos can appear on everything from hospital signage, to medical equipment, to business cards. To ensure your logo looks great everywhere you use it, opt for a simple layout that makes it easy to read your name. Depending on the nature of your medical business, you might choose to create a few variations for different mediums.
Typography
Just like the best medicine, the best medical logos put patients first. Your logo should be legible for all of your patients, including those with different levels of vision. This means choosing a font that is easy to read at a variety of sizes. A bold Sans-Serif font will be easily readable across mediums, while also conveying confidence and openness.
Symbol
If you choose to add a symbol to your logo, look for something that matches the products or services you offer. A symbol that might make sense for a therapy practice will likely look out of place as part of a paramedic’s brand. Whatever symbol you go with, make sure it works with your other logo design elements to create a cohesive visual brand.
Special Features
Create a medical logo that speaks to your practice or business by using Looka’s special features. Font and color pairs let you mix and match text styles, adding visual diversity to your logo. If it’s structure you’re after, try adding a container. With symbol replace text and symbol overlap text, you create a relationship between the verbal and visual elements of your logo.
Frequently asked questions (FAQ) about medical logos
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Why do I need a logo for my medical business?
A logo is an important element of the brand identity of your medical business or practice. It serves as a visual representation of your company and can help you to establish a professional image and stand out from other practices.
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What makes a good medical logo?
A spoonful of sugar helps the medicine go down! Just as the elements of a great medical logo can add to your practice or business. There are four key qualities you’ll want to include – be sure it’s: simple, memorable, scalable, and relevant to your patients or clients. By keeping these qualities in mind, you’ll be sure to have a great logo that will instill trust and a sense of care.
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What colors look good with a medical logo?
Your medical logo colors should reflect the values that you want to communicate to your patients. For example, the color blue is often linked to credibility, trust, knowledge, hygiene and tranquility. Red is also a common color used in the medical community and included in a medical logo, as it symbolizes passion, lifelines, safety and urgency.
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What is the best font for a medical logo?
The best font for a medical logo is going to stand out and be easy to read at all sizes, being particularly mindful of your patients with varying levels of vision. A bold sans serif font will be easily legible, convey confidence and feel welcoming to all.
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What icons work well for a medical logo?
When it comes to medical logo design, use symbols which reflect your specific area of medicine and the values that you want to communicate. Just be sure that your symbol fits with the rest of your design elements to build a consistent medical brand. You may choose to include symbols such as a healing hand symbol, the caduceus, a cross, a heart shape, a pill shape, or a variety of others.
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How do I design my own medical logo?
You have a few options for creating your medical logo. You could hire a professional graphic designer to design your logo for you. If you’re on a tight budget and prefer to customize it yourself, you could use an online medical logo maker like Looka — simply enter a few inputs and you’ll have a stunning, professional logo in minutes. This is a more individualized way to create a logo than by simply using a logo template.
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