Make your own news logo for free
01. Select
Enter your business name and select logo styles, colors, and symbols — it only takes 2 minutes! Our AI-powered logo maker will use your inspiration when generating logo options.
02. Review
You’ll be presented with 100s of custom logo mockups based on your preferences. Click your favorites and preview how they look on T-shirts, business cards, and more.
03. Perfect
Use our logo editor to perfect your design and make your vision come to life. You can easily change colors, fonts, layouts, and spacing — no fancy design skills required!
Design a custom news logo for free. Only pay if you’re 100% happy!
News logo best practices
Color
The best colors for a news logo are blue, black, white, and red. Blue conveys trust and reliability. Black adds authority, as seen in the BBC News and The New York Times logos. White provides a clean, versatile backdrop, and red brings energy and urgency, like in CNN's logo. These colors ensure your logo stands out and is instantly recognizable, creating a strong visual identity that's both professional and eye-catching. Stick to a palette of two to three that align with your brand's identity for maximum effect.
Layout
A horizontal layout is often best for a news logo, offering versatility and clarity. Consider CNN's streamlined design or BBC's bold, blocky style — both are instantly recognizable and work well across platforms. A horizontal layout ensures your logo looks great on everything from merchandise and signage to social media and websites. It's all about maintaining a consistent, strong visual identity, no matter where your logo appears. Choose a straightforward layout that makes a memorable and professional impression.
Typography
Sans-serif typography is often the best choice for a news logo — it's clean, modern, and highly legible. CNN and Reuters, for example, use bold sans-serif styles for clarity. However, serif fonts like those in The Guardian, The New York Times and The Washington Post logos can also work well, offering a classic and trustworthy feel. Both styles ensure your logo is readable across various applications, from tiny favicons to giant billboards. Choosing the perfect typeface enhances your brand's credibility and ensures your logo is instantly recognizable, regardless of size or platform.
Symbol
The best symbol for a news logo often includes elements like globes, microphones, or stylized initials. Reuters's abstract globe represents global reach, while NPR's former microphone highlighted a focus on audio journalism. Such symbols are easily recognizable across platforms, from TV screens to mobile phones, and convey your brand's ethos of providing timely, trustworthy news. A well-chosen symbol resonates with your audience and makes your logo memorable and instantly identifiable, ensuring your brand stands out in crowded business or media landscapes.
Special Features
Try some of Looka's special features to make your news logo even more impactful. Font and color pairs let you mix and match text styles, adding visual diversity to your logo. For a sense of structure — while still keeping things simple — use separators and containers to divide different areas of your logo. Color gradients add depth and dimension, perfect for news outlets, businesses, or nonprofits looking to convey creativity as well as trustworthiness.
Frequently asked questions about news logos
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Why do I need a news logo for my company?
A news logo is crucial for establishing a distinctive brand identity. It acts as a visual anchor, making your publication or company easily recognizable and memorable. A well-designed logo can convey credibility, professionalism, and the essence of your content, attracting and retaining readers and viewers. It’s not just about aesthetics; it’s about creating a consistent and trustworthy brand image that resonates with your audience and sets your branding apart in a crowded media, business, or nonprofit landscape.
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What makes a good news logo?
A good news logo has four essential qualities: it’s simple, memorable, scalable, and relevant to your audience. A clean and timeless design for media and journalism can convey credibility and trust. In broadcasting, bold and dynamic elements might reflect the fast-paced nature of news. Corporate communications may benefit from a professional and polished logo that aligns with the company’s brand identity. A logo embodying your mission can enhance engagement and awareness for nonprofits and NGOs. Each industry requires a logo that resonates with its specific audience, ensuring clarity and instant recognition whether onscreen, online, or on page.
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What colors look good with news logos?
For news logos, colors like blue, black, white, and red are great choices. Blue feels trustworthy, black is sleek and professional, white keeps things clean, and red adds energy and urgency. It’s best to keep things simple and stick to 2 or 3 colors. This way, your logo stays versatile and easily recognizable, whether on a website or in a newsletter. A clean, simple palette ensures your logo looks fresh and appealing across all platforms.
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What is the best font for a news logo?
The best font style for a news logo is clean, modern, and highly legible. Sans-serif fonts are a great choice, offering clarity and a contemporary feel. They work well on social media, ensuring your logo remains crisp and readable even on small screens. A bold and simple font style for swag like tote bags or coffee mugs ensures your brand stands out and looks polished. A well-chosen font makes your logo instantly recognizable and versatile across all mediums.
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What symbols work well for a news logo?
For a news logo, symbols like a classic newspaper, a microphone, or an eye can add a touch of clarity and relevance. A newspaper symbolizes tradition, a microphone represents live updates, and an eye suggests insight and vigilance. Choose illustrations that capture the essence of your news, and they’ll make your logo both engaging and instantly recognizable, whether on signage or social media.
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How do I create my own news logo?
You have a few options for creating your perfect news logo. You could hire a professional graphic designer to customize it for you. If you’re on a tight budget and prefer to do it yourself, you could use an online news logo maker like Looka. It couldn’t be easier — simply follow a few steps, and you’ll have an unforgettable new logo in seconds. Graphic designers everywhere will be impressed! Only download and pay for your files if you love your designs!
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