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Public Relations logo design

As the saying goes, “Any press is good press.” But is that always the case? When you’re just starting to market your public relations firm’s services, first impressions are everything. Attract the right kind of attention from the right kind of clients, with a PR logo that speaks to your experience and expertise. 

Before you start pitching logo ideas, take a look at what the competition is doing. Browse our collection of PR logos from firms of every size and specialty. After seeing what colors, layouts, fonts, and symbols are favored in the PR industry, read through our best practices to learn how to put them into action. When you’re ready to create the perfect logo for your PR business, try our AI-powered logo generator for free!

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Public Relations logo best practices

Colorful Windows with Trees Indoors

Color

Public relations is all about finding a way to stand out from the noise. One of the best ways to do so at a glance is by choosing a unique color palette to represent your PR company. Look for colors your competitors aren’t using, to help your firm establish a memorable visual brand. Aside from standing out from competitors, your color palette should also resonate with clients and reflect their priorities. After all, a distinctive palette won’t matter if it doesn’t also attract clients.

Phone Layout with Logo on Screen

Layout

In the world of PR, you need to be ready for anything, which means your PR logo needs to be ready to appear anywhere. To ensure your logo will look its best on everything from business cards, to television spots, to websites, keep your layout simple. Look for layouts with fewer components and less complicated features, to cut down on visual clutter. A sleek, simple logo layout will be able to scale both up and down, so your brand always looks its best.

Large Letter A on Rusted Background

Typography

Make a statement with your public relations logo, by choosing fonts that reflect your brand’s unique approach to storytelling. Straight-talking firms will appreciate the clean design of Sans-Serif fonts, while those who take a more traditional approach might like Serif fonts, and those who are looking to show off their creative side might choose Script fonts. Whatever font style speaks to your voice, be sure to step back from the screen to test for readability.

Elaborate Ampersand Symbol on Crowded Desk

Symbol

Public relations symbols tend to be on the simpler side, with abstract shapes or modified monograms being a few of the favorites. Many PR companies opt to omit a symbol entirely and instead keep the focus on their name. As you explore symbols for your own PR logo, look for icons whose style reflects your fonts and complements your colors. The right symbol will work with—not against—your other logo elements to create the perfect first impression of your brand.

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