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Retail logo design

Retail’s about the details—which means something as seemingly small as a retailer’s logo can make all the difference. Don’t sell yourself short with an underwhelming logo. Instead, choose a design that puts your brand’s best traits on display. With the right retail logo, you’ll have customers lining up to check out what you have in store. 

Before you set your sights on creating the perfect retail logo, do some window shopping. Browse our collection of logos from online and physical stores alike. See what design features others are using to grow their customer base. Then, when you’re ready to make your store's logo, try Looka’s logo generator on for size. It’s free to try—and fun to use!

Make your own retail logo for free

A logo and color swatch

Select

Enter your business name and select logo styles, colors, and symbols -- it only takes 2 minutes! Our AI-powered logo maker will use your inspiration when generating logo options.

A t-shirt with a logo on it

Review

You’ll be presented with 100s of custom logo mockups based on your preferences. Click your favorites and preview how they look on T-shirts, business cards, and more.

Two logo variations side-by-side

Perfect

Use our logo editor to perfect your design and make your vision come to life. You can easily change colors, fonts, layouts, and spacing -- no fancy design skills required!

Design a custom logo for free. Only pay if you’re 100% happy!

Retail logo best practices

Colorful Windows with Trees Indoors

Color

Retail store logos tend to reflect the color palette of their inventory. But they can also take inspiration from the mood your goods look to create. As you shop around for color palettes, keep the style and spirit of your brand in mind. Look for the colors you stock season after season, rather than anything too trendy.

Phone Layout with Logo on Screen

Layout

Shopping bags, signage, websites, and more—your retail logo needs to be able to sell your brand across a variety of locations. To represent your retail brand effectively, your logo should look good in different sizes and mediums. Simple layouts are your friend here, making your logo easy to read and recognize anywhere you use it.

Large Letter A on Rusted Background

Typography

Many store logos choose their fonts with signage in mind. This means bold, uppercase Serif and Sans-Serif fonts are common across the sector, since they can easily be read from a distance. Aside from working well at large sizes, these fonts also work well on small screens—giving your eCommerce arm a leg up.

Elaborate Ampersand Symbol on Crowded Desk

Symbol

If your retail logo needs a little something extra, a symbol might be in order. Symbols can be a great way to set your retail brand apart visually, while also giving customers something to remember you by. If you spot a symbol you like, make sure it matches your other logo elements, to create a retail design that’s the full package.

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Use Looka's AI-powered platform to create a logo, design a website, and build a brand you love.