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Security logo design

Whether your business specializes in home security or cybersecurity, the most important thing you offer to customers isn’t any one product or service—it’s peace of mind. To reassure customers that their safety is in good hands, you need a brand that reflects your company’s security experience and expertise. Build a brand that builds trust, starting with a security logo that instills confidence in your capabilities at a glance. 

See what colors, fonts, and symbols other security companies are using to put potential customers at ease, by browsing our collection of security logos from organizations of every size and specialization. Then, read through some of our best practices to learn how best to use the security industry’s most popular design features in your logo. When you’re ready to start designing your own security logo, our AI-assisted logo creator is here to help—and free to try!

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A logo and color swatch

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A t-shirt with a logo on it

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Security logo best practices

Colorful Windows with Trees Indoors

Color

To create the right first impression for your security company, you need a color palette that conveys confidence and calm. For many security businesses, muted shades of blue do this best. Typically associated with intelligence, trust, and tranquility, blue makes a great choice for companies in the security industry. If you opt to add a pop of color, yellow contrasts well with blue hues.

Phone Layout with Logo on Screen

Layout

Depending on the type of security your company provides, your security logo might appear in different mediums. Whether you’ll be using your logo on business cards, window stickers, cybersecurity webinars, or guard uniforms, you can’t go wrong with a clean, simple logo layout. Simple logo layouts scale well to suit different applications, making them a good choice for companies likely to use their logo in a variety of mediums.

Large Letter A on Rusted Background

Typography

Strength and safety are two traits every security company logo should strive to convey. Bold Sans-Serif fonts do a great job of conveying both of these traits, which has made them a popular choice in the security industry. Fonts from this family are also highly legible, so you can be sure your security company’s name will be just as clear on a business card as it will be on a billboard.

Elaborate Ampersand Symbol on Crowded Desk

Symbol

In the security industry, a few logo symbols have become standard. Badges, locks, and keys do a good job of communicating the industry you’re in—but they’re not your only options. Many security companies take a metaphorical approach, choosing animals associated with strength and power for their symbols. Whether you go with a lock or a lion, be sure to check that your symbol matches your other design elements, to create a unified feel for your logo..

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