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How do you start designing a Shopify logo that stops window shoppers in their tracks? With color, of course. Choose a color that resonates with your clients and reflects your industry. Bright colors and high contrast create an impact that’s perfect for youthful and energetic brands. On the other hand, analogous colors and subdued shades are a better match for more minimalistic and elegant brands. With the right logo colors, you can give customers a good idea of what you have in store—before they even start to scroll.
Your Shopify logo is commonly used in your online store’s navigation menu. With this in mind, rectangular logo layouts tend to be a great fit for Shopify stores. Rectangular layouts are at once scalable and compact, so they remain legible at different sizes without taking up too much room on a menu. But your logo will also need to look great outside your shop’s menu. Make sure to also consider all the other places you’ll be using your logo, such as shipping boxes, invoices, social media, and anywhere else you contact customers.
Typography can tell customers a lot about your brand’s personality. Serif fonts are typically a better match for serious and sophisticated brands, while sans serif fonts look more modern and sleek. While your brand’s personality and inventory will drive your font choice, readability should also play a role. After all, if customers can’t read your store’s name, they won’t be able to remember who sold them their new favorite product.
When choosing a symbol for your Shopify logo, the simplest solution is to take a literal approach. Books for a bookstore, sneakers for a shoe store, lipstick for a makeup store. But your symbol doesn’t have to exactly match your product offering—Apple doesn’t sell produce after all. Abstract and geometric symbols can tell customers a lot about your personality and priorities, if not your products. Once you have a symbol you love, check it against your logo’s other elements. A logo that matches from color to symbol will have customers eager to click ‘add to cart’.