Shopify logo design

Get more ‘add to carts’ and fewer abandoned carts, with a memorable logo for your Shopify store. From cosmetics to pet supplies, Shopify powers thousands of online stores selling millions of different products. Whatever your store sells, a great Shopify logo will help you stand out from the eCommerce crowd.

Before you design a logo of your own, shop around a bit. Browse our collection of logos from stores powered by Shopify across industries. Then, see what sells, by reading through our Shopify logo best practices. Learn what colors, layouts, fonts, and symbols will have shoppers ready to click and order. When you’re ready to create your own, try using Looka’s logo maker. It’s free to try and fun to use—perfect for some well-deserved retail therapy.

Make your own Shopify logo for free

A logo and color swatch

01. Select

Enter your business name and select logo styles, colors, and symbols — it only takes 2 minutes! Our AI-powered logo maker will use your inspiration when generating logo options.

A t-shirt with a logo on it

02. Review

You’ll be presented with 100s of custom logo mockups based on your preferences. Click your favorites and preview how they look on T-shirts, business cards, and more.

Two logo variations side-by-side

03. Perfect

Use our logo editor to perfect your design and make your vision come to life. You can easily change colors, fonts, layouts, and spacing — no fancy design skills required!

Design your own Shopify logo for free. Only pay if you're 100% happy!

Shopify logo best practices

Colorful Windows with Trees Indoors


How do you start designing a Shopify logo that stops window shoppers in their tracks? With color, of course. Choose a color that resonates with your clients and reflects your industry. Bright colors and high contrast create an impact that’s perfect for youthful and energetic brands. On the other hand, analogous colors and subdued shades are a better match for more minimalistic and elegant brands. With the right logo colors, you can give customers a good idea of what you have in store—before they even start to scroll.

Phone Layout with Logo on Screen


Your Shopify logo is commonly used in your online store’s navigation menu. With this in mind, rectangular logo layouts tend to be a great fit for Shopify stores. Rectangular layouts are at once scalable and compact, so they remain legible at different sizes without taking up too much room on a menu. But your logo will also need to look great outside your shop’s menu. Make sure to also consider all the other places you’ll be using your logo, such as shipping boxes, invoices, social media, and anywhere else you contact customers.

Large Letter A on Rusted Background


Typography can tell customers a lot about your brand’s personality. Serif fonts are typically a better match for serious and sophisticated brands, while sans serif fonts look more modern and sleek. While your brand’s personality and inventory will drive your font choice, readability should also play a role. After all, if customers can’t read your store’s name, they won’t be able to remember who sold them their new favorite product.

Elaborate Ampersand Symbol on Crowded Desk


When choosing a symbol for your Shopify logo, the simplest solution is to take a literal approach. Books for a bookstore, sneakers for a shoe store, lipstick for a makeup store. But your symbol doesn’t have to exactly match your product offering—Apple doesn’t sell produce after all. Abstract and geometric symbols can tell customers a lot about your personality and priorities, if not your products. Once you have a symbol you love, check it against your logo’s other elements. A logo that matches from color to symbol will have customers eager to click ‘add to cart’.

Lightbulb against dark background - logo ideas special features

Special Features

Choosing a great logo creator for your Shopify store can help get you on track towards your vision. An amazing logo will have unique, memorable elements to it. When designing a logo that speaks to your personal brand and store, try incorporating some of Looka’s special features. A few features worth checking out are color pairs, the use of gradient, and containers. These are just some of the great ways you can showcase your store’s personality and stand out amongst your competitors.

Frequently asked questions (FAQ) about Shopify logos

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