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Spa logo best practices
Color
When it comes to spa logo color palettes, it’s all about keeping things calm. Soft pastels and muted darker colors work well here. Their low-saturation, soft hues can have a relaxing effect, perfect for putting your spa clients at ease. If you want to create a more luxurious feeling for your spa, try playing with black, white, and grays. To infuse energy into your logo, consider using a contrasting color in your symbol.
Layout
Depending on your spa’s marketing, you’ll be using your logo in different mediums. For some spas, this might be social media profiles and posts. For other spas, this might be physical signage and brochures. To ensure your spa logo always looks fresh, use Looka’s mockups features to see your logo come to life—before you buy. If you’re unsure where you’ll be marketing your spa, you can’t go wrong with simple formats that centralize your logo’s elements.
Typography
Keep the good vibes going with a spa logo font that conveys calm. To create this feeling of serenity, many spas favor slender Sans Serif fonts. For an added bit of breathing room, play with your font’s spacing. Widely spaced fonts force readers to slow down—perfect for setting the pace of your spa. As you search for the right font for your spa, don’t forget to check for readability. With a beautiful and readable font, you’ll make the perfect first impression for your spa.
Symbol
Symbols are an optional addition to any logo, and many spas opt to omit them entirely. If you want to include a symbol in your spa logo, there are a few routes you can take. If your spa specializes in natural services, consider leaf, tree, and flower icons. For high-end spas, geometric and abstract shapes add a luxe look. Whatever genre of symbols you select, make sure their style matches the rest of your logo. With a logo design that’s aligned from color to symbol, you’ll instantly put clients at ease.
Special Features
For a spa logo that sells rest and relaxation at a glance, you need a holistic design. Add balance to your logo with font and color pairs. By varying the fonts used for your spa’s name, you can show off every side of your services. If you need a flexible format that can work across mediums, try stacking your text. Stacked text narrows your logo, to fit better in smaller spaces. Finally, round off the look of your spa’s branding by framing your logo within a circular container.