Sports logo design

A great sports logo is the real MVP when it comes to winning new business. Your best bet is to know which move to make next when considering the design – plan accordingly, and you’ll feel like a champ.

If you’re looking for sports logo inspiration, you’ve come to the right place! Browse designs from teams and companies big and small, and see what colors, fonts, and symbols resonate with customers in this industry. When you're ready to get a logo for your business, try our AI-powered logo maker for free!

Make your own sports logo for free

A logo and color swatch


Enter your business name and select logo styles, colors, and symbols -- it only takes 2 minutes! Our AI-powered logo maker will use your inspiration when generating logo options.

A t-shirt with a logo on it


You’ll be presented with 100s of custom logo mockups based on your preferences. Click your favorites and preview how they look on T-shirts, business cards, and more.

Two logo variations side-by-side


Use our logo editor to perfect your design and make your vision come to life. You can easily change colors, fonts, layouts, and spacing -- no fancy design skills required!

Design a custom logo for free. Only pay if you’re 100% happy!

Sports logo best practices


Your primary color should be strong to represent your team (or product/service) and appeal to your target audience. You can also opt for black and white with one vivid accent color.


Ask yourself, where will I use my logo most? Opt for a clean layout that looks great on jerseys, merch, and vehicles. You may need multiple logo variations to adapt to different mediums.


Sports logos often feature bold sans-serif uppercase typefaces to represent strength and power. Pick a typeface that reflects your audience's style and is legible for all sizes and mediums.


If you want a symbol in your logo, match it to the product, service, or team you’re representing and make sure it complements your other design elements. Also, check that it scales well.

Get started today!

Use Looka's AI-powered platform to create a logo, design a website, and build a brand you love.