Hockey logo design

It’s time to face off! Whether you own a hockey team, a hockey equipment business, or play the sport, the goal is to get crowds in every arena rooting for your brand. But before players and fans can get ready to lace those skates, cheer on a hat trick, or prepare for a shootout, you’ll need to get them in the zone first. So to carry their interest into overtime, you’ll want a hockey logo that lights up the stadium.

Not sure which logo is right for your business? Get inspired by browsing our collection of hockey logos from a variety of hockey teams and brands. Discover which winning colors, fonts, and symbols other hockey businesses are using and learn how to incorporate them into your own logo. When you’re ready to create a captain’s-level hockey logo, try out our AI-assisted logo maker for free!

Make your own hockey logo for free

A logo and color swatch

01. Select

Enter your business name and select logo styles, colors, and symbols — it only takes 2 minutes! Our AI-powered logo maker will use your inspiration when generating logo options.

A t-shirt with a logo on it

02. Review

You’ll be presented with 100s of custom logo mockups based on your preferences. Click your favorites and preview how they look on T-shirts, business cards, and more.

Two logo variations side-by-side

03. Perfect

Use our logo editor to perfect your design and make your vision come to life. You can easily change colors, fonts, layouts, and spacing — no fancy design skills required!

Design a custom hockey logo for free. Only pay if you’re 100% happy!

Hockey logo best practices

Colorful Windows with Trees Indoors


Your hockey brand’s logo colors are a majorly defining factor, appearing across jerseys and merchandise to equipment. Opt for saturated colors that are as bold and energetic as your star player. Selecting 2-3 distinct colors creates a confident first impression for your team or business - just try to steer clear of colors that resemble your rivals’ too closely.

Phone Layout with Logo on Screen


When choosing the layout of your hockey logo, think about where it’ll be used most. To ensure your logo looks just as great on the Jumbotron as it does on your merchandise, try to keep it simple. Look for layouts without too many complex features to keep your brand in the spotlight and out of the penalty box.

Large Letter A on Rusted Background


Hockey logo fonts around the world tend to go big or go home. Bold sans-serif typefaces are the name of the game for hockey brands, since they scream enthusiasm and are easily legible from afar. These typefaces have all the spirit needed for fans to remember you and cheer your name. With a strong font choice on your side, competitors will be body checked right off the ice.

Elaborate Ampersand Symbol on Crowded Desk


Many hockey symbols double as team mascots, making animals one of the most well known symbols for logos in this industry. A cartoon-like animal symbol can easily translate from a logo into a costume. Aside from mascots, abstract and monogram symbols are just as popular, often used to communicate a team’s strengths. The key is to find icons that match your brand—as well as your logo’s other design elements.

Lightbulb against dark background - logo ideas special features

Special Features

With the help of Looka’s special features, your hockey logo will make an impact - like a puck at full speed. Containers are reminiscent of a hockey net or arena, and add structure to your logo to enhance its message. You may also choose to stack your text and symbol, allowing for a more compact style. With a few of these simple features, you can level up your team’s logo from the AHL to the NHL before the buzzer sounds.

Frequently asked questions (FAQ) about hockey logos

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