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When you picture racing logos from around the world, there are a few key colors that come to mind. Black and white signify the well-known checkered racing flags, while reds are commonly used to represent the passion behind the sport, as well as the power and speed of the vehicle or horse. Whichever route you take, be sure your color palette tells a cohesive story and fuels your racing logo effectively.
To make sure your logo looks its best at every angle and distance, consider where you’ll be using it most—and choose a layout accordingly. For your racing logo, this could mean vehicles, helmets, racing apparel, signage, flags, and websites. To fit these applications across all tracks, be sure your layout is powerful, but clear.
Your font will speak volumes about your racing brand, so choose a typeface that expresses what’s behind your specific race. Racing brands tend to vary greatly in font families, from serif to sans serif, all the way to modern and futuristic. Since there is no one-size-fits-all font in the racing industry, just be sure your choice stands out and matches what your racing business is all about.
Racing logos will often include symbols like race car components, or horse icons, for a speedy effect. There are also abstract symbols seen in racing logos that deliver similar results. A factory that manufactures motors, skid plates, or other race car parts may showcase more literal car part symbols, whereas a horse or auto race track may include icons like flames, racing stripes, flags, or certain parts of a horse. Symbols are a handy way to communicate what sets your racing business apart from the others. The key is to find icons that match your offering—as well as your logo’s other design elements.
By using Looka’s special features, you’ll make your racing logo sparkle and shine even further. You could select our gradient feature for your logo, to showcase the movement of a race through the transition of colors. You may even choose to replace a letter in your brand’s name with a common racing symbol. With the inclusion of the right special features, you’ll add that final wax needed to excite customers.
There are four key qualities to the perfect racing logo: it’s simple, it’s memorable, it’s scalable, and it’s relevant to your audience. By keeping these qualities in mind, you’ll be sure to lap the competition in no time – with a logo your clients will recognize.
Combinations of red and white, or red and black, are often seen in the racing world – for instance, in Formula One’s trademark F1 logo. Other colors can similarly be worked into racing logos, as seen in the multi-colored diamond symbol next to NASCAR’s black wordmark. Both examples stand out and have an impact on their audience. Just be sure your color choices accurately reflect your specific racing offerings.
Your symbol should represent what you have to offer to help build a consistent brand. You may find racing logos that incorporate symbols of literal auto parts or horses, whereas other times you’ll see more abstract icons. For instance, the Kentucky Derby logo dons a horse shoe with a rose inside of it, whereas the Breeders’ Cup logo includes an illustrated horse’s head. Just be sure to communicate what your racing brand brings to the finish line.
You have a few options for creating your racing logo. There are professional designers you can hire to design your logo for you. If you’re on a tight budget and prefer to completely customize yourself, you could use an online racing logo maker like Looka — simply browse our collection, enter a few inputs, and you’ll have access to a perfect racing logo in minutes. Download your own racing logo today and get a jump start on competitors!
Use Looka's AI-powered platform to create a racing business logo, design a website, and build a brand you love.