Racing logo design

Whether you’re a race car manufacturer, own a horse racing team, or operate another business in the racing industry, it's essential to get those motorsport and equine buffs revved up. But before customers hear the starting of engines, the clopping of hoofs, or see that checkered flag wave, you’ll need to get them in the driver’s seat - or in the stands - first. So to snag their attention, you’ll want a logo that’s locked into perfect gear.

Can’t decide which logo best suits your business? Get inspired by browsing our library of racing logos from a variety of local and global racing companies. Find out which record-breaking colors, fonts, and symbols other racing businesses are using and learn how to incorporate them into your own logo. When you’re ready to take your racing logo over the finish line, try out our AI-assisted logo maker for free!

Make your own racing logo for free

A logo and color swatch

01. Select

Enter your business name and select logo styles, colors, and symbols — it only takes 2 minutes! Our AI-powered logo maker will use your inspiration when generating logo options.

A t-shirt with a logo on it

02. Review

You’ll be presented with 100s of custom logo mockups based on your preferences. Click your favorites and preview how they look on T-shirts, business cards, and more.

Two logo variations side-by-side

03. Perfect

Use our logo editor to perfect your design and make your vision come to life. You can easily change colors, fonts, layouts, and spacing — no fancy design skills required!

Design a custom racing logo for free. Only pay if you’re 100% happy!

Racing logo best practices

Colorful Windows with Trees Indoors


When you picture racing logos from around the world, there are a few key colors that come to mind. Black and white signify the well-known checkered racing flags, while reds are commonly used to represent the passion behind the sport, as well as the power and speed of the vehicle or horse. Whichever route you take, be sure your color palette tells a cohesive story and fuels your racing logo effectively.

Phone Layout with Logo on Screen


To make sure your logo looks its best at every angle and distance, consider where you’ll be using it most—and choose a layout accordingly. For your racing logo, this could mean vehicles, helmets, racing apparel, signage, flags, and websites. To fit these applications across all tracks, be sure your layout is powerful, but clear.

Large Letter A on Rusted Background


Your font will speak volumes about your racing brand, so choose a typeface that expresses what’s behind your specific race. Racing brands tend to vary greatly in font families, from serif to sans serif, all the way to modern and futuristic. Since there is no one-size-fits-all font in the racing industry, just be sure your choice stands out and matches what your racing business is all about.

Elaborate Ampersand Symbol on Crowded Desk


Racing logos will often include symbols like race car components, or horse icons, for a speedy effect. There are also abstract symbols seen in racing logos that deliver similar results. A factory that manufactures motors, skid plates, or other race car parts may showcase more literal car part symbols, whereas a horse or auto race track may include icons like flames, racing stripes, flags, or certain parts of a horse. Symbols are a handy way to communicate what sets your racing business apart from the others. The key is to find icons that match your offering—as well as your logo’s other design elements.

Lightbulb against dark background - logo ideas special features

Special Features

By using Looka’s special features, you’ll make your racing logo sparkle and shine even further. You could select our gradient feature for your logo, to showcase the movement of a race through the transition of colors. You may even choose to replace a letter in your brand’s name with a common racing symbol. With the inclusion of the right special features, you’ll add that final wax needed to excite customers.

Frequently asked questions (FAQ) about racing logos

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