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Travel logo design

Travel offers the opportunity to discover the world (and yourself) by exploring new locations and cultures. Whether you’re helping others to discover a new escape or sharing your own journeys, your travel brand should evoke the excitement of once-in-a-lifetime experiences. Prepare your business for takeoff, with a travel logo that inspires adventure.

Before you begin the journey of branding your travel business, explore our collection of travel logos. Featuring logos from travel agencies, airlines, and travel bloggers, our gallery is your window into the world of travel branding. Once you’ve learned the colors, fonts, formats, and symbols that resonate with travelers, it’s time to take the next step. Create your own travel logo, using our AI-powered logo maker. It’s free to try and fun to use!

Make your own travel logo for free

A logo and color swatch

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Enter your business name and select logo styles, colors, and symbols -- it only takes 2 minutes! Our AI-powered logo maker will use your inspiration when generating logo options.

A t-shirt with a logo on it

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You’ll be presented with 100s of custom logo mockups based on your preferences. Click your favorites and preview how they look on T-shirts, business cards, and more.

Two logo variations side-by-side

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Use our logo editor to perfect your design and make your vision come to life. You can easily change colors, fonts, layouts, and spacing -- no fancy design skills required!

Design a custom logo for free. Only pay if you’re 100% happy!

Travel logo best practices

Colorful Windows with Trees Indoors

Color

The color palette you choose for your travel logo should paint a picture of the experiences you have to offer. Warm red and yellow tones evoke sandy beaches, while cool blues recall more icy adventures, and shades of green recall lush forests. If you’re looking to add a premium feel to your travel brand, try keeping things black and white. For any colors you choose, keep your audience in mind and consider what will resonate with their tastes.

Phone Layout with Logo on Screen

Layout

Are you a travel agency that uses business cards? Or a travel blog that creates social media posts? Or maybe a tour company that needs branded buses? Depending on the nature of your travel business, your logo might appear in different places. Consider where you’ll be using your logo and look for formats that will work with those applications. If you’re unsure what will look best in the sizes and mediums you use, you can’t go wrong with a minimalist layout.

Large Letter A on Rusted Background

Typography

Your logo’s typography should capture the tone and voice of your travel brand. As you explore different options, look for fonts that reflect your brand’s personality and destinations. Serif fonts work well for high-end experiences, Script fonts evoke playful retreats, and Sans Serif fonts speak to more modern getaways. While your travel logo’s fonts should reflect the experiences you specialize in, they should also be legible—so your audience can easily remember your name.

Elaborate Ampersand Symbol on Crowded Desk

Symbol

Travel logos typically feature symbols related to either the journey or the destination. Airplanes, boats, beaches, and mountains can all be a good fit, depending on the nature of your travels. If you want to be more adventurous, try an abstract symbol that evokes the spirit of wanderlust or discovery. Whatever symbol you go with, make sure it matches your logo’s other elements. By keeping your symbol consistent with your colors, format, and fonts, you create a unified image for your travel brand.

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