Trucking logo design

From short haul trips to cross-country routes, trucking plays a vital role in connecting local, national, and international economies. But before potential customers can choose your company to transport their goods, they first need to trust you. To build trust in your truck sales and services, you’ll need a great brand—starting with a great trucking logo. 

Not sure where to start with your logo’s design? You’ve come to the right page! Take a look through trucking logos from companies of every size and specialty, to see the colors, fonts, and symbols that work well in the transport industry. Then, when you’re ready to create your own logo, try our easy-to-use logo maker tool for free!

Make your own trucking logo for free

A logo and color swatch


Enter your business name and select logo styles, colors, and symbols -- it only takes 2 minutes! Our AI-powered logo maker will use your inspiration when generating logo options.

A t-shirt with a logo on it


You’ll be presented with 100s of custom logo mockups based on your preferences. Click your favorites and preview how they look on T-shirts, business cards, and more.

Two logo variations side-by-side


Use our logo editor to perfect your design and make your vision come to life. You can easily change colors, fonts, layouts, and spacing -- no fancy design skills required!

Design a custom trucking logo for free. Only pay if you’re 100% happy!

Trucking logo best practices

Colorful Windows with Trees Indoors


If you want people to trust your trucks, they need to look professional. Opt for dark, muted colors that convey experience and expertise. Popular palettes for this industry include blues and reds, which are associated with logic and power—both great traits to channel in your brand. You’ll want to avoid using too many colors in your logo, since a complicated logo implies complicated services.

Phone Layout with Logo on Screen


Whether your logo is on an invoice or the side of a truck, it needs to look its best. To ensure your logo will scale well to suit any application, keep your layout simple. Having too many elements, too long a name, or too many colors mean your logo is likely to lose detail in smaller applications. For consistency’s sake, a clean logo layout is always the way to go.

Large Letter A on Rusted Background


Signal strength and reliability in your trucking logo, by opting for a font as solid as your services. Bold Sans-Serif fonts fit the bill, with their thick lines and clean corners. Whatever font you go with, make sure to test for readability, to ensure customers can make sense of your name—whether it’s on the side of a moving box or a moving vehicle.

Elaborate Ampersand Symbol on Crowded Desk


Many trucking company logos use symbols that reflect the work they do, whether literally or figuratively. On the literal end, this means using truck or shipping equipment icons. On the figurative end, this might mean selecting icons of animals associated with strength and speed. For every symbol, make sure it matches the rest of your design, to create a logo that clearly communicates your company’s promise.

Lightbulb against dark background - logo ideas special features

Special Features

Get on the express route to a professional-looking brand, using Looka’s special features. Start by creating a sense of movement using font and color pairs. By changing up the look of your text, you make the eye travel across your name. For a symbol that recalls the look of truck hood ornaments, try playing with containers. Rectangular containers work well for animal and abstract symbols, while crest-shapes work well for monograms. With the right special features, your trucking logo will be road-ready in no time.

Frequently asked questions (FAQ) about trucking logos

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