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Choose a color palette that resonates with your television viewers and reflects the content you produce. Cheery comedies work with brighter colors, while serious dramas pair well with black and white, and educational content suits more muted shades. As you select your palette, you should also consider contrast. With a high contrast color palette, you can ensure your logo will be clearly visible on even the smallest of TV screens.
Speaking of screens, your TV logo should be formatted to look its best across a wide variety of screen sizes. Whether you’re creating a TV show logo that will appear in opening credits or a TV network logo that will be used in on-screen graphics, you should design your logo layout with your medium in mind. This means creating several layout variations, to suit the different on-screen appearances of your logo.
Look for fonts that speak to your TV content’s genre, to give viewers a preview of what you have in store. Sans-Serif fonts are seen as modern, while Script fonts are more fanciful, and Serif fonts evoke a sense of history. Across typefaces, bolder fonts are favored by television logos, since they’re easier to read at small sizes. With the right balance of personality and readability, you’ll create the perfect first impression for your TV brand.
Many TV channels and networks opt to omit the symbol entirely. Instead, they use a monogram version of their logo to represent their brand at smaller sizes. If you do choose to include a symbol, leave any complicated design details on the cutting room floor. In television, simple is best. A simple, distinct symbol can set your TV logo apart at a glance, and help you hold the attention of even the most dedicated channel surfers.
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