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TV logo design

Between the hundreds of cable channels and dozens of streaming services available, catching the attention of TV audiences has never been harder. If you want your television content to stand out, you need a brand that will make people stop and stare. Draw in viewers and grow your audience, with a TV logo that will keep people tuning in. 

Before you go live with your new TV logo, explore how top-rated television channels, networks, and shows are branding themselves. See what colors, formats, fonts, and symbols are lighting up the small screen, and learn a few tips for using them in your own logo. When you’re ready to call “Action” on your TV logo, try our AI-assisted logo creator for free!

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A logo and color swatch

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Enter your business name and select logo styles, colors, and symbols -- it only takes 2 minutes! Our AI-powered logo maker will use your inspiration when generating logo options.

A t-shirt with a logo on it

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You’ll be presented with 100s of custom logo mockups based on your preferences. Click your favorites and preview how they look on T-shirts, business cards, and more.

Two logo variations side-by-side

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TV logo best practices

Colorful Windows with Trees Indoors

Color

Choose a color palette that resonates with your television viewers and reflects the content you produce. Cheery comedies work with brighter colors, while serious dramas pair well with black and white, and educational content suits more muted shades. As you select your palette, you should also consider contrast. With a high contrast color palette, you can ensure your logo will be clearly visible on even the smallest of TV screens.

Phone Layout with Logo on Screen

Layout

Speaking of screens, your TV logo should be formatted to look its best across a wide variety of screen sizes. Whether you’re creating a TV show logo that will appear in opening credits or a TV network logo that will be used in on-screen graphics, you should design your logo layout with your medium in mind. This means creating several layout variations, to suit the different on-screen appearances of your logo.

Large Letter A on Rusted Background

Typography

Look for fonts that speak to your TV content’s genre, to give viewers a preview of what you have in store. Sans-Serif fonts are seen as modern, while Script fonts are more fanciful, and Serif fonts evoke a sense of history. Across typefaces, bolder fonts are favored by television logos, since they’re easier to read at small sizes. With the right balance of personality and readability, you’ll create the perfect first impression for your TV brand.

Elaborate Ampersand Symbol on Crowded Desk

Symbol

Many TV channels and networks opt to omit the symbol entirely. Instead, they use a monogram version of their logo to represent their brand at smaller sizes. If you do choose to include a symbol, leave any complicated design details on the cutting room floor. In television, simple is best. A simple, distinct symbol can set your TV logo apart at a glance, and help you hold the attention of even the most dedicated channel surfers.

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