YouTube logo design

01. Select

02. Review

03. Perfect

Color

YouTube logos follow the same rule as YouTube thumbnails: if you don’t stand out, you won’t get views. But that doesn’t mean using as many colors as possible in your YouTube icon. Use no more than two colors, ensuring they have high enough contrast enough to stand out on both desktop and mobile screens. You’ll also want to check that your colors vary from competitor channels—or viewers just might mistake their videos for yours.

Layout

You won’t have much space to work with in your channel logo, so every pixel needs to count. To make the most of YouTube’s tight size constraints, go with a clean, simple layout. This means sticking to one or two logo elements and ditching the slogan entirely. If you want to use your logo outside of YouTube, you can always create more complex logo variations for other mediums.

Typography

Keep things minimal and sleek with your YouTube font, to ensure viewers can actually read your channel name or initials. YouTube channels that choose to have a monogram symbol typically opt for bold, heavy fonts that create a strong impression on every screen. As you design your logo, step back from your computer to see which fonts remain visible at small sizes.

Symbol

The right symbol can tell viewers everything they need to know about your channel—so much so that many creators use only a symbol as their YouTube logo. But remember: if you have a symbol, your name, and a slogan in your logo, viewers won’t be able to see your individual logo design elements. As you look for symbols, make sure they complement your other logo elements, rather than distracting from them.

Special Features

YouTube’s profile picture dimensions might be limited, but your creativity shouldn’t be. Use Looka’s curved text option to create a YouTube logo that perfectly fits circular profile pictures. Or create symbol-only and text-only variations of your logo, in Looka’s Brand Kit. For text-only logos, add impact by varying fonts or colors within your name. With a few of Looka’s special features, you’ll have a professional looking logo that will stand out at any size.