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Abstract logo design inspiration

Abstract logos are becoming popular as more businesses adopt the idea of communicating a message with non-literal imagery. These logos can include line-drawn symbols, shapes, patterns, or illustrations. Pair your abstract symbol with a wordmark for a logo that can be adapted for different applications.

Take a look at these 18 abstract logos for inspiration, then use our free logo maker to design the perfect logo for your business.

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Abstract logos that make a statement

Playstation logo in white, abstract style.

Sony PlayStation

Sony PlayStation’s logo is a custom typeface consisting of a letter “P” sitting on top of a letter “S” that appears to be laying flat. The simple yet complex design uses three colors which represent “brilliance, charm, and joy”.

Airbnb logo in white, abstract style.

Airbnb

Airbnb's logo brilliantly packs meaning into one abstract symbol: "people," "places," "love," "Airbnb." Think of a person holding up their hands, a drop pin, a heart, and letter "A" for Airbnb, and you have a meaningful abstract logo.

NBC logo in white with abstract peacock symbol.

NBC

NBC’s logo is an abstract form of a peacock, using six colors in its plumes to represent the network’s six divisions: News (yellow), Sports (orange), Entertainment (red), Stations (purple), Network (blue), and Productions (green).

Abstract logo design tips

Color

Choose a color palette that best helps you get your message across when crafting an abstract logo. This logo style is not completely explicit, so color can easily help add meaning.

Layout

Think of where your logo will appear the most. Choosing a clean layout will look great on business cards and websites. Consider multiple logo variations to adapt to different mediums.

Typography

Based on how intricate or simple the symbolism is in your abstract logo, you’ll want to choose a typeface that best complements it, while still resonating with your target audience.

Symbol

If you want a symbol in your logo, match it to the product or service you’re offering and make sure it complements your other design elements. Also, check that it scales well.

Abstract logos are often seen in these industries:

Entertainment

Gaming

Technology

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