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Sony PlayStation’s logo is a custom typeface consisting of a letter “P” sitting on top of a letter “S” that appears to be laying flat. The simple yet complex design uses three colors which represent “brilliance, charm, and joy”.
Airbnb's logo brilliantly packs meaning into one abstract symbol: "people," "places," "love," "Airbnb." Think of a person holding up their hands, a drop pin, a heart, and letter "A" for Airbnb, and you have a meaningful abstract logo.
NBC’s logo is an abstract form of a peacock, using six colors in its plumes to represent the network’s six divisions: News (yellow), Sports (orange), Entertainment (red), Stations (purple), Network (blue), and Productions (green).
Choose a color palette that best helps you get your message across when crafting an abstract logo. This logo style is not completely explicit, so color can easily help add meaning.
Think of where your logo will appear the most. Choosing a clean layout will look great on business cards and websites. Consider multiple logo variations to adapt to different mediums.
Based on how intricate or simple the symbolism is in your abstract logo, you’ll want to choose a typeface that best complements it, while still resonating with your target audience.
If you want a symbol in your logo, match it to the product or service you’re offering and make sure it complements your other design elements. Also, check that it scales well.
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