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Microsoft's four-square window design has evolved over the years, with its current variation being the cleanest and simplest one to date. The brand’s signature red, blue, green, and yellow color scheme is captured in each of the squares—connecting the logo to Microsoft’s sub-brands. With its strikingly simple design, this geometric logo puts Microsoft’s brand colors in the spotlight, helping to build recognition across the larger Microsoft brand ecosystem.
Representing a mountain, the three stripes in Adidas's logo are said to convey "the challenge to be faced, and the goals to be achieved." While not every Adidas customer has a literal mountain to climb, this shape powerfully conveys the challenge of training. Due to its mountainous design, Adidas’ geometric design also recalls traits typically connected to triangles. Often associated with feelings of motion and power, the triangle reinforces Adidas’ reputation for athleticism.
Google Drive’s geometric logo is simple yet strong, like other Google product logos. Using three of the four brand colors, each side of the triangle is a different color. Triangle logos can represent strength and speed—important traits for a cloud storage product. It’s worth noting that Google Drive’s logo leverages the same ‘bold brand colors plus basic geometric shape’ formula as Microsoft’s logo. In an industry as complex as technology, a simple logo can be especially powerful.
Bold, primary colors are a popular choice for geometric logos. Since your symbol will be relatively simple, your color palette can be a bit more bold—without making your logo look busy. But that doesn’t mean you should add as many colors as possible. Instead, look for colors that communicate something important about your brand, to add another layer of meaning to your logo.
The shape of your logo’s layout should complement your chosen geometric shape. If you’re incorporating your geometric shape as your logo’s container, most of this formatting work will be done for you. However, if you’re incorporating your geometric shape as a symbol, you’ll have to keep that shape in mind as you choose your format. Look for layouts that echo your chosen shape, to create a unified feel for your logo.
The smooth lines and sharp angles of geometric shapes pair well with similarly simple fonts. Look for clean, minimal typefaces and avoid anything with too many design details. Many geometric logos incorporate Sans-Serif fonts, which are known for their streamlined look. While these fonts do complement geometric designs, they don’t attract much attention to themselves, allowing your shape to shine.
Perhaps the most important component of any geometric logo, symbols are how you add shape to your logo. While some logos use containers to create geometric shapes, symbols are the more popular method. As you search for a shape to represent your brand, remember to research the symbolism behind each set of lines. By understanding the meanings behind different shapes, you can ensure you’re sending the right message to customers.
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