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Microsoft's four-square window design has evolved over the years, with its current variation being the cleanest and simplest one to date. The brand colors are reflected in each of the squares, positioned just to the left of the wordmark.
Representing a mountain, the three stripes in Adidas's logo lives up to the message "...the challenge to be faced, and the goals to be achieved." This alludes to the challenge of climbing a mountain...and succeeding!
The Google Drive logo is simple, yet strong like the other logos of Google products. Using three of the four brand colors, each side of the triangle is a different color. Triangle logos can represent strength and speed, both of which effectively describe this Google product.
Bold, primary colors are popular choices for geometric logos. Choose a simple color palette that’ll speak to your target audience and fuel brand recognition.
Think of where your logo will appear the most. Choosing a clean layout will look great on business cards and websites. Consider multiple logo variations to adapt to different mediums.
Because this style of logo is primarily focused on symbolism, consider a clean typeface that will complement the symbol chosen.
If you want a symbol in your logo, match it to the product or service you’re offering and make sure it complements your other design elements. Also, check that it scales well.
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