Minimalist logo design inspiration

Don’t be fooled by the “emptiness is boring" mindset. Minimalist logos stand the test of time thanks to their stripped-down aesthetic and attention to detail. They work well for both short and long business names and require little maintenance. Think of Coca Cola’s logo — the company has had the same minimalist but eye-catching design for decades.

Take a look at these 18 minimalist logos for inspiration, then use our free logo maker to design the perfect logo for your business.

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Minimalist logos that make a statement

Minimal style Apple logo, white text on grey.


Apple has one of the most minimalist logos around today. This pictorial mark is a straightforward yet abstract nod to its name and products. The bite was added to the apple silhouette to prevent people from mistaking it for other fruit such as a peach or cherry.

Calvin Klein logo in white, minimal style.

Calvin Klein

This minimalist wordmark logo is simple yet sophisticated, reflecting the nature of the brand. Calvin Klein recently presented a new logo to the world, replacing the title case wordmark for an impactful all-caps one.

Nike logo in white, minimal style.


Representative of movement, power, and adrenaline, the Nike "swoosh" is the definition of a minimalist logo. Formally known as the "the stripe," this abstract pictorial mark empowers people around the world.

Minimalist logo design tips


For minimalist logo design black and white are as minimal as you can get, but don’t shy away from experimenting with color. As long as the overall design of the logo is kept simple, you can use more than one color.


Think of where your logo will appear the most. Choose a clean layout that will look great on websites and business cards. Consider multiple logo variations to adapt to different mediums.



In this case, less is definitely more. For a minimalist logo, go for a clean, understated typeface. Pick a typeface that reflects your audience’s tastes and is legible for all sizes and mediums.



If you want a symbol in your logo, match it to the product or service you’re offering and make sure it complements your other design elements. Also, check that it scales well.


Minimalist logos are often seen in these industries:




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