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Introduced in 2015, Google's modern logo design strays away from the serif typeface they had for years prior. The stripped-down typeface and bright brand colors evoke a sense of playfulness and creativity.
When redesigning their logo, Uber went for a bolder typeface, straying away from the previous slender one. This evokes feelings of strength, growth, and maturity. The white pops against the black background and emphasizes the text, even on small screens.
Facebook's logo follows a simple and straightforward design, consisting of a white lowercase font on a blue background. The casual lowercase letters — the "f" often appearing alone —reflect the company's "social" personality.
To stay on trend, modern logos tend to have bold colors, paired with black or white. Choose a color palette that’ll speak to your target audience and fuel brand recognition.
Think of where your logo will appear the most. Choosing a clean layout will look great on websites and business cards. Consider multiple logo variations to adapt to different mediums.
Sans serif fonts are the reigning champ of modern logos, ranging anywhere from regular to black cuts. Experiment with font weights and what will resonate with your audience.
If you want a symbol in your logo, match it to the product or service you’re offering and make sure it complements your other design elements. Also, check that it scales well.
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