Modern logo design inspiration

A modern logo can make a big impact with its clean design approach. The mindset behind modern logo design is “less is more.” Take note of some of the biggest company rebrands of recent years – companies like Google and MasterCard have stripped down their logos to more simplified, flattened designs.

Take a look at these 18 modern logos for inspiration, then use our free logo maker to design the perfect logo for your business.

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Modern logos that make a statement

Google modern wordmark logo in white text.

Google

Introduced in 2015, Google's modern logo design strays away from the serif typeface they had for years prior. The stripped-down typeface and bright brand colors evoke a sense of playfulness and creativity.

Uber modern wordmark logo in white text.

Uber

When redesigning their logo, Uber went for a bolder typeface, straying away from the previous slender one. This evokes feelings of strength, growth, and maturity. The white pops against the black background and emphasizes the text, even on small screens.

Facebook

Facebook's logo follows a simple and straightforward design, consisting of a white lowercase font on a blue background. The casual lowercase letters — the "f" often appearing alone —reflect the company's "social" personality.

Modern logo design tips

Color

To stay on trend, modern logos tend to have bold colors, paired with black or white. Choose a color palette that’ll speak to your target audience and fuel brand recognition.

Layout

Think of where your logo will appear the most. Choosing a clean layout will look great on websites and business cards. Consider multiple logo variations to adapt to different mediums.

Typography

Sans serif fonts are the reigning champ of modern logos, ranging anywhere from regular to black cuts. Experiment with font weights and what will resonate with your audience.

Symbol

If you want a symbol in your logo, match it to the product or service you’re offering and make sure it complements your other design elements. Also, check that it scales well.

Modern logos are often seen in these industries:

Fashion

Entertainment

Technology

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