Text logo design inspiration

Text logos (also referred to as wordmark logos) keep it simple — but that doesn’t mean they have to be boring. They’re ideal for short business names, or if you plan to use your logo across several mediums. Consider going for a text logo with a distinctive font, color, or character feature to keep things memorable.

Take a look at these 18 text logos for inspiration, then use our free logo maker to design the perfect logo for your business.

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Text logos that make a statement

Coca Cola wordmark logo in white script.

Coca Cola

Coca Cola's timeless text logo has remained unchanged for over a century. Designed by Frank Mason Robinson, the custom script typeface evokes feelings of nostalgia and happiness, and is recognized around the world.

FedEx wordmark logo in white.

FedEx

The FedEx logo is a clever text logo with an arrow hidden in the negative space between the "E" and the "X." The "F" and "E" are capitalized to break up the two words that make up the company's name.

New York Times wordmark, white text logo.

New York Times

The New York Times logo uses a blackletter style calligraphy typeface that aligns with their age-old history and reputation. When the Times launched their online video hub, they altered the "T" to incorporate a digital play button.

Text logo design tips

Color

Choose a color palette that’ll speak to your target audience and fuel brand recognition. For text logo design, you’ll want your colors to bring out the best of your wordmark, while effectively getting your message across.

Layout

Think of where your logo will appear the most. Choosing a clean layout will look great on websites and business cards. Consider multiple logo variations to adapt to different mediums.

Typography

The choice of typography here can make or break your logo, so take extra care in deciding on what you want your wordmark to look like. From script to sans serif, there are tons of typeface options for you to choose from.

Symbol

If you want a symbol in your logo, match it to the product or service you’re offering and make sure it complements your other design elements. Also, check that it scales well.

Text logos are often seen in these industries:

Fashion

Food

Retail

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