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Coca Cola's timeless text logo has remained unchanged for over a century. Designed by Frank Mason Robinson, the custom script typeface evokes feelings of nostalgia and happiness, and is recognized around the world.
The FedEx logo is a clever text logo with an arrow hidden in the negative space between the "E" and the "X." The "F" and "E" are capitalized to break up the two words that make up the company's name.
The New York Times logo uses a blackletter style calligraphy typeface that aligns with their age-old history and reputation. When the Times launched their online video hub, they altered the "T" to incorporate a digital play button.
Choose a color palette that’ll speak to your target audience and fuel brand recognition. For text logo design, you’ll want your colors to bring out the best of your wordmark, while effectively getting your message across.
Think of where your logo will appear the most. Choosing a clean layout will look great on websites and business cards. Consider multiple logo variations to adapt to different mediums.
The choice of typography here can make or break your logo, so take extra care in deciding on what you want your wordmark to look like. From script to sans serif, there are tons of typeface options for you to choose from.
If you want a symbol in your logo, match it to the product or service you’re offering and make sure it complements your other design elements. Also, check that it scales well.
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