What are Brand Assets?

Brand assets are tangible elements that make up your brand identity. From your logo, slogan, to even a mascot, these are the unique identifying pieces that distinguish your brand from others.

Having brand assets can greatly benefit your business, as it gives you a competitive edge and encourages customer loyalty. Your brand assets should automatically be associated with your brand in the minds of consumers, and never a competitor’s brand.

Related Terms: Brand, Brand Guidelines, Brand Identity, Branding, Logo

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