What is a Logo?

The term “logo” is often used as a catchall to define any emblem a company has designed to visually represent their brand.

There are two main categories when it comes to logo design: logos that only consist of type — denoting the name or initials of a company — and logos containing both text and a symbol.

One style might work better for you over others, depending on a variety of factors: the length of your company’s name, your industry, and your potential customers.

Related Terms: Brand, Brand Identity, Branding, Logomark, Logotype

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