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Blue and turquoise logos evoke feelings of intelligence, confidence, and trust. Ocean Spray is a great example of a company that uses this logo color combination. Turquoise is formed by mixing blue and green, making this logo color combination an example of an analogous color scheme. Together, blue and turquoise create a sense of harmony and balance for brands.
Blue and pink logos evoke feelings of strength, reliability, and trust. Flickr is a great example of a company that uses this logo color combination. Blue is a cool color, while different shades of pink can fall either in the warm or cool camp. If you want your logo to have a more cohesive feel, go with a cooler, purplish pink. If you're after contrast, look for a warmer, peachier pink.
Blue and white logos evoke feelings of trust, safety, and tranquility. Ford and General Electric are great examples of companies that use this logo color scheme. For this combination, try experimenting with different shades of blue. From midnight, to navy, to royal, to sky, blue comes in many variations. The shade you choose here can completely change the feel of your logo.
Explore these 12 colors and get logo color inspiration for each.
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